EXPERIENCE

Technical SEO

We fix the technical foundation through which search engines access, understand and index website content.

Google Search Console

Technical SEO

technical SEOGoogle indexing issuescrawlingcanonicalURL structure

EUR 50 / hour

Request a Technical SEO estimate

Complementary products

Technical SEO Audit SEO Services Website Speed Optimization Website Maintenance & Development Website Migration Ecommerce Migration

Technical SEO Audit diagnoses and documents.

Technical SEO may begin with the analysis required for the intervention, but continues with remediation and validation within the approved scope.

01PRODUCT READER

First screen

Strong content is not enough if:

the page cannot be accessed correctly;

Google receives conflicting signals;

URLs are duplicated;

canonicals are wrong;

internal linking does not lead to important pages;

crawling is blocked accidentally;

important content does not reach the index.

We do not start with:

“How do we add more keywords to the website?”

We start with:

“Can the search engine access, interpret and index correctly what we want to rank?”

After the initial review, we define the issues, priorities and implementation effort required.

CTA support text:

Send us the website and tell us what problem you are seeing, if there is one. We review the technical foundation and estimate the required work.

02PRODUCT READER

What problem does it solve?

Technical SEO issues may exist even when the website:

looks good;

works for users;

has content;

already appears partially in Google.

Possible situations include:

important pages not being indexed;

pages disappearing from the index;

duplicate pages;

multiple versions of the same content;

incorrect canonicals;

incorrect redirects;

redirect chains;

unnecessary generated URLs;

orphan pages;

outdated sitemap;

incorrect robots rules;

weak internal linking;

incorrect HTTP status codes;

important content depending heavily on JavaScript;

invalid structured data;

language versions connected incorrectly;

filters generating excessive URLs;

migrations losing SEO signals.

These issues can limit access to and interpretation of content even when the page copy itself is strong.

03PRODUCT READER

What does the product do?

Technical SEO establishes and repairs the foundation through which content can be discovered and interpreted correctly.

The core process is:

crawl / analysis -> indexability -> URL / canonical -> metadata / schema -> internal links -> performance / HTML semantics -> implementation -> validation

We may work on:

crawling;

indexing;

robots directives;

sitemap;

URLs;

canonicals;

redirects;

status codes;

internal linking;

orphan pages;

structured data;

hreflang;

HTML semantics;

rendering;

selected performance issues relevant to SEO;

migration-related technical problems;

conflicting technical signals.

04PRODUCT READER

What you receive

Depending on the project, Technical SEO may include:

initial technical analysis;

website crawl;

indexability validation;

robots.txt review;

meta robots review;

X-Robots-Tag review where relevant;

XML sitemap review;

URL analysis;

canonical analysis;

redirect review;

HTTP status-code review;

duplicate-page identification;

orphan-page identification;

internal-linking analysis;

site-structure analysis;

hreflang analysis;

structured-data analysis;

HTML-semantics review;

rendering validation for important content;

review of selected JavaScript issues;

technical checks after migration;

prioritization of fixes;

implementation of approved remediation;

testing;

recrawl;

post-implementation validation.

Not every project requires every intervention.

05PRODUCT READER

How we work

1. Define the problem and scope

We establish which website and areas need to be reviewed.

2. Crawl and validate

We build the initial technical picture.

3. Review indexability

We identify the signals controlling access and indexing.

4. Analyze architecture

URLs, canonicals, internal linking, redirects and structure.

5. Analyze additional signals

Structured data, hreflang, rendering and other relevant elements.

6. Prioritize

We separate:

critical issues;

important issues;

improvements.

7. Implement

We apply the approved fixes within scope.

8. Validate

We recrawl and verify the changes.

9. Monitor relevant technical effects

Where required by the project, we review post-implementation behavior.

35. Prioritizing fixes

Not every technical SEO issue has the same impact.

We prioritize based on:

whether it blocks crawling;

whether it blocks indexing;

number of pages affected;

commercial importance of the pages;

duplication risk;

effect on architecture;

dependencies;

implementation effort;

implementation risk.

We do not fix 500 minor warnings before an issue that blocks the main commercial pages.

36. What we do not do

Technical SEO does not mean:

keyword stuffing;

artificially creating hundreds of pages;

meaningless internal links;

fake schema;

redirecting every error to Home;

changing URLs without reason;

indexing every platform-generated page;

blocking useful content just to “clean up” a report;

optimizing for a tool score instead of the real website.

Tools are diagnostic instruments.

They are not the product.

37. What we do not promise

We do not automatically promise:

position #1 in Google;

traffic growth;

an exact number of indexed pages;

immediate disappearance of every Search Console message;

increased sales;

organic results within a fixed timeframe.

Technical SEO can remove barriers and technical contradictions.

Organic results also depend on:

content;

intent;

competition;

authority;

demand;

site history;

other factors.

38. How much does Technical SEO cost?

EUR 50 / hour

The cost depends on:

website size;

platform;

number of URLs;

architectural complexity;

crawling issues;

indexing issues;

canonicals;

redirects;

structured data;

hreflang;

JavaScript;

ecommerce;

migrations;

access level;

implementation required;

post-implementation validation.

After the initial analysis, we estimate the required amount of work.

39. Technical SEO as an individual product or together with other components

Technical SEO is a Component within Experience.

It can be purchased independently.

It may also work together with:

Technical SEO Audit;

SEO Services;

Website Design & Development;

Website Migration;

Ecommerce Migration;

Website Speed Optimization;

Website Maintenance & Development.

These products are not automatically included.

We use them only where the problem extends beyond the agreed technical scope.

40. How long does it take?

The timeframe depends on:

website size;

issue type;

platform;

access;

number of fixes;

dependencies;

development requirements;

recrawl and validation.

A specific issue may require a limited intervention.

A large website or migration may require several stages.

The timeframe is estimated after diagnosis.

41. What we need from you

To begin, it helps to have:

website URL;

problem observed, if any;

platform;

website access where required;

Search Console access where relevant;

hosting or code access if the issue requires it;

information about recent migrations;

information about URL changes;

language versions;

areas that should not be indexed;

priority commercial pages;

any existing audit or report, if available.

You do not need to identify the technical cause yourself.

That is part of the analysis.

42. Frequently asked questions

How much does Technical SEO cost?

The service costs EUR 50 / hour.

The number of hours depends on site size, the issues found and implementation required.

What is the difference between Technical SEO and a Technical SEO Audit?

The audit identifies and documents problems.

Technical SEO includes remediation of issues within scope and validation of the implementation.

Why are my pages not indexed in Google?

There may be several causes: indexing directives, canonical, redirects, duplication, internal linking, rendering or other issues.

The actual configuration needs to be reviewed.

Can you fix Search Console issues?

We can analyze the issue and work on the causes we can control.

A Search Console message needs context rather than being “closed” mechanically.

Can you fix canonicals?

Yes.

We analyze the relationship between URLs and correct the implementation where we have the required access.

Can you fix crawling problems?

Yes, where the issue comes from architecture or configuration we can change.

Do you implement structured data?

Yes.

We implement relevant markup where the page content justifies it.

Can you fix schema markup errors?

Yes, where the issue is in implementation we can modify.

Does Technical SEO include website speed?

We review performance issues relevant to the technical SEO foundation.

For deeper performance work, Website Speed Optimization is a separate product.

Does Technical SEO include content?

Not as the primary service.

We may identify content or structural issues, but ongoing strategy and production belong to the relevant SEO products.

Does Technical SEO guarantee better rankings?

No.

It removes barriers and improves the technical foundation, but ranking depends on multiple factors.

Do you work with Shopify?

Yes, within the technical limits of the platform.

Do you work with WordPress / WooCommerce?

Yes.

Do you work with Webflow, Framer or custom websites?

Yes, depending on the specific configuration and available access.

Can you review Technical SEO before a new website launches?

Yes.

That is one of the appropriate moments to validate technical architecture.

Can you review SEO before a migration?

Yes.

Ideally, the technical SEO part should be planned before changing URLs or platforms.

43. Complementary components

We show components that may continue or extend the intervention, not alternatives that duplicate it.

Technical SEO Audit

Appropriate where the objective is full diagnosis and documentation without implementation included.

SEO Services

Continues organic development through strategy, content and ongoing optimization once the technical foundation is correct.

Website Speed Optimization

Handles performance and Core Web Vitals issues in greater depth.

Website Maintenance & Development

Can implement broader development work identified during the Technical SEO intervention.

Website Migration

May become relevant where the current platform or architecture is the main limitation.

44. FINAL CTA

Show us where the website has indexing or technical-structure problems.

We review crawling, indexing, URLs, canonicals and page relationships, then estimate the remediation required.

CTA:

Request a Technical SEO estimate

Destination

WhatsApp.

Pre-filled WhatsApp message

Hi! I’d like an estimate for Technical SEO. The website is:

[link]

The problem I currently notice is:

[pages not indexed / Search Console issues / migration / canonical / crawling / another issue / not sure yet]

06PRODUCT READER

Crawling

Before a page can be indexed, the search engine needs to discover and access it.

We analyze whether important pages can be found through:

internal links;

sitemap;

navigation;

other relevant technical paths.

Problems may include:

pages with no internal links;

robots blocks;

unnecessary redirects;

excessive generated URLs;

links to incorrect destinations;

navigation dependent on interactions that are difficult for crawlers to access.

Crawling does not mean every URL that exists should be crawled and indexed.

The important thing is that URLs with a real role are accessible correctly.

07PRODUCT READER

Indexing

A technically accessible page is not automatically a page that should be indexed.

We review:

whether the page is indexable;

noindex;

canonical;

HTTP status;

content;

duplication;

internal links;

sitemap inclusion;

other relevant signals.

The objective is not:

“Index as many pages as possible.”

The objective is:

“Pages that deserve to exist in search send coherent technical signals.”

08PRODUCT READER

Google indexing issues

If an important page does not appear in Google, the cause can vary.

Possible causes include:

blocking;

noindex;

canonical pointing elsewhere;

redirect;

incorrect status code;

duplicate content;

weak internal linking;

rendering issues;

the URL being discovered but not considered valuable enough to index.

We do not treat:

“The page is not in Google”

as the final diagnosis.

It is the symptom we start from.

09PRODUCT READER

Robots.txt

robots.txt controls crawler access to selected areas of the site.

Incorrect configuration can:

block important content accidentally;

leave unnecessary areas open;

create confusion during migration or relaunch.

We verify that the rules reflect the real architecture of the website.

Robots.txt is not used as a universal substitute for noindex.

The two mechanisms have different roles.

10PRODUCT READER

Meta robots and X-Robots-Tag

For certain resources, indexing behavior may be controlled through directives such as:

index;

noindex;

follow;

other relevant directives.

We verify that important commercial and informational pages are not blocked accidentally.

For non-HTML resources, HTTP-header control may also be relevant where the architecture uses it.

11PRODUCT READER

XML sitemap

The sitemap should reflect the inventory of canonical URLs we want to present to search engines.

We review:

correct URLs;

canonical versions only;

no redirects;

no noindex pages;

correct language versions;

updates after changes.

A sitemap does not fix weak internal linking by itself.

It is an additional discovery mechanism, not a replacement for site structure.

12PRODUCT READER

URL structure

A URL should have a clear and stable role.

We analyze:

duplicates;

parameters;

trailing slash;

uppercase / lowercase;

legacy structures;

technically generated pages;

slugs;

redirects;

consistency between language versions.

We do not change existing URLs simply because we can invent a version that appears “more SEO”.

Any URL change has migration cost and needs justification.

13PRODUCT READER

Canonical

Canonical helps indicate the preferred version where similar or duplicate URLs exist.

Problems may include:

missing canonical;

canonical pointing to the wrong URL;

canonical pointing to a redirect;

canonical inconsistent with the sitemap;

canonical contradicting internal linking;

canonical pointing to another language;

indexable page canonicalizing to an irrelevant page.

Canonical is not a way to hide a poorly designed URL architecture.

The signals need to agree.

14PRODUCT READER

Redirects

Redirects are required when a URL changes and a relevant destination exists.

We analyze:

missing redirects;

redirects to the wrong destination;

redirect chains;

redirect loops;

irrelevant redirects to Home;

unnecessary historical redirects.

For migrations, the redirect map should be built before the final cutover.

We do not mechanically redirect every removed URL to Home.

15PRODUCT READER

Status codes

A URL should communicate the correct state of the resource.

Possible issues include:

a page returns 200 although the real content no longer exists;

an important page returns an error;

the redirect uses an inappropriate response;

the server returns temporary errors;

soft 404s.

The HTTP status should match the real state of the content.

16PRODUCT READER

Duplicate pages

Duplicates may appear through:

parameters;

filters;

sorting;

variants;

pagination;

HTTP / HTTPS versions;

www / non-www;

alternative URLs;

platforms generating multiple routes to the same content.

Not every similarity is a problem.

We analyze whether several URLs are trying to serve the same role.

17PRODUCT READER

Orphan pages

An orphan page is, in practical terms, a page that is not sufficiently connected through the internal website structure.

It may still appear in:

sitemap;

analytics;

index;

old campaigns;

while no longer being linked from the site.

We determine whether the page:

should be reintegrated;

should be redirected;

should be removed;

has another role.

An important page should not rely exclusively on the sitemap to be discovered.

18PRODUCT READER

Technical internal linking

Internal linking helps connect content and communicate relationships between pages.

We analyze:

important pages with too few internal links;

links pointing to redirects;

broken links;

unclear anchor text;

pages buried too deeply;

legacy routes;

missing connections between related content.

We do not create artificial blocks of links only for SEO.

Links should also make sense to users.

19PRODUCT READER

Site architecture

Technical SEO is not limited to repairing isolated errors.

Sometimes the real problem is structural.

We may analyze:

navigation depth;

page relationships;

categories;

products;

commercial pages;

informational content;

URLs;

internal linking.

Strong architecture helps both users and search engines understand how information is related.

20PRODUCT READER

Structured data and schema markup

Structured data can provide search engines with additional information about the type and relationship of the content.

Depending on the page, relevant types may include:

Organization;

WebSite;

WebPage;

Service;

Product;

BreadcrumbList;

Article;

Invalid or unnecessary structured data

Problems may include:

missing required fields;

information conflicting with the visible page;

duplicate markup;

incorrect schema type;

marked-up content that does not exist visibly;

automatically generated data that does not reflect reality.

Structured data should not be used to declare things the page does not support.

22PRODUCT READER

Hreflang

For multilingual websites, we review:

languages;

URLs;

reciprocity;

self-reference;

canonicals;

destinations;

consistency between versions.

RO and EN need to connect correctly.

An EN page should not canonicalize to RO simply because it is a translation.

23PRODUCT READER

HTML semantics

HTML structure helps represent content consistently.

We may review:

one relevant H1;

coherent H2/H3 hierarchy;

real links;

semantic elements;

content available in HTML;

images;

alt text;

important information not hidden behind inaccessible interaction patterns.

Technical SEO and accessibility are not the same thing, but coherent implementation can support both.

24PRODUCT READER

JavaScript and rendering

Some websites depend heavily on JavaScript to generate content.

We review whether important information:

exists in HTML;

can be accessed;

can be rendered correctly;

does not require user interaction to exist;

is not blocked by JavaScript errors.

We do not assume JavaScript itself is the problem.

The problem appears when implementation prevents important content from being accessed.

25PRODUCT READER

Content hidden behind interactions

Important commercial and SEO content should not depend entirely on:

hover;

mandatory click;

tab content that is not rendered;

sliders;

JavaScript interactions that fail to expose the content;

components that do not load.

Interaction can enhance information.

It should not be the only way critical information exists.

26PRODUCT READER

Technical SEO and performance

Performance may be part of technical analysis.

But Technical SEO and Website Speed Optimization are distinct products.

Technical SEO

Focuses on:

crawling;

indexing;

canonicals;

URLs;

structured data;

internal linking;

rendering;

technical search foundation.

Website Speed Optimization

Focuses in depth on:

resource loading;

JavaScript;

CSS;

images;

fonts;

caching;

Core Web Vitals;

infrastructure performance.

If the SEO analysis identifies a broad performance problem, it may become a separate project.

27PRODUCT READER

Technical SEO and content

Technical SEO creates the conditions for content to be accessed correctly.

It does not automatically compensate for:

weak content;

missing content;

wrong intent;

unclear offer;

lack of authority;

competition.

A page can be technically excellent and still fail to satisfy search intent.

Technical SEO alone cannot make that page relevant.

28PRODUCT READER

Technical SEO and SEO Services

Technical SEO

Fixes the technical foundation and technical issues.

SEO Services

May continue with:

organic strategy;

keyword mapping;

content;

ongoing optimization;

new pages;

competitive analysis;

other organic-growth activities.

Technical SEO can be purchased separately.

It does not require an ongoing SEO program.

29PRODUCT READER

Technical SEO vs Technical SEO Audit

This distinction is important.

Technical SEO Audit

The primary output is:

diagnosis;

findings;

priorities;

recommendations;

report.

Technical SEO

Includes the analysis required for the intervention, but the commercial objective is:

fixing the technical issues and validating the result.

If you only need to understand what is wrong and receive a plan another team can implement, the appropriate product is Technical SEO Audit.

If you want us to fix the identified issues, the appropriate product is Technical SEO.

30PRODUCT READER

Technical SEO for a new website

Technical SEO is not only relevant after problems appear.

For a new website, it may validate:

architecture;

URLs;

canonicals;

robots;

sitemap;

hreflang;

structured data;

internal linking;

redirects from the old site where relevant;

indexability.

Some problems are easier to prevent before launch than to repair after indexing.

31PRODUCT READER

Technical SEO for migrations

Migrations are one of the higher-risk technical moments.

We may review:

URL inventory;

redirect map;

canonicals;

internal linking;

sitemap;

robots;

hreflang;

status codes;

post-launch error monitoring;

post-migration indexing.

SEO migration should be planned before the final change.

Not after traffic drops.

32PRODUCT READER

Ecommerce and faceted navigation

Ecommerce stores can generate many combinations through:

filters;

sorting;

variants;

categories;

parameters.

Not every combination should become an indexable page.

We analyze:

which URLs have value;

what needs canonicalization;

what should be blocked or excluded;

how pages are internally linked;

how the sitemap is built.

The objective is a controlled architecture, not indexing every URL the platform can generate.

33PRODUCT READER

Large websites and crawling

On large websites, the way crawling resources are distributed can become relevant.

Problems may come from:

very large numbers of unnecessary URLs;

parameters;

filters;

redirects;

duplicate pages;

calendar URLs;

automatic generation.

We do not use the term crawl budget to dramatize a small website.

It becomes relevant where site size and architecture genuinely justify the analysis.

34PRODUCT READER

Search Console

Where available and relevant, Search Console may help validate:

indexing;

sitemaps;

errors;

URLs;

organic performance;

issues appearing after changes.

Search Console is a diagnostic source.

It does not replace crawling and technical analysis of the website itself.

Technical SEO

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