EXPERIENCE

Website Speed Optimization

We identify what is slowing the website down and improve the components we can control without sacrificing functionality the business actually needs.

Unified Systems

website performance

EUR 50 / hour

Request a performance analysis

Complementary products

Website Maintenance & Development Technical SEO Conversion Rate Optimization (CRO)Tracking & Analytics Implementation Website Migration

Speed may influence user experience, SEO and conversion, but this product does not promise traffic growth, ranking improvements or increased sales automatically.

01PRODUCT READER

First screen

We do not start with:

“How do we get a perfect score?”

We start with:

“What is making the website feel slow for the user, and what can we realistically improve?”

We analyse loading, interaction, images, code, fonts, external scripts, caching and relevant infrastructure.

After the initial analysis, we define the issues, what can be improved and the amount of work required.

CTA support text:

Send us the website and tell us where you notice the problem. We identify what is slowing it down and which interventions make sense.

02PRODUCT READER

What problem does it solve?

A website can look correct and contain strong content while still delivering a poor experience because of performance.

Problems may appear when:

the first screen loads slowly;

images appear late;

the page seems frozen;

buttons respond slowly;

layout shifts during loading;

mobile is much slower than desktop;

images are oversized;

JavaScript is excessive;

CSS is loaded inefficiently;

fonts block rendering;

too many external scripts are loaded;

applications and plugins load unnecessary resources;

server response is slow;

caching is poorly configured;

components load even when the user does not need them;

the website has accumulated too many technical interventions over time.

A slow website does not always have one single cause.

That is why we do not apply one universal list of “speed tricks”.

We identify the bottleneck first.

03PRODUCT READER

What does the product do?

Website Speed Optimization analyses the path between the page request and the moment the user can see and use the content.

We may work on:

images;

video;

JavaScript;

CSS;

fonts;

external resources;

third-party scripts;

caching;

lazy loading;

component loading;

front-end structure;

requests;

applications or plugins;

server configuration where we have control;

asset delivery;

platform configuration;

selected Core Web Vitals issues.

Not every performance problem exists in the same layer.

Some are front-end issues.

Others come from the platform, server or external services.

04PRODUCT READER

What you receive

Depending on the website, the service may include:

performance analysis;

identification of major bottlenecks;

analysis of important pages;

mobile performance review;

review of relevant Core Web Vitals;

image analysis;

JavaScript analysis;

CSS analysis;

font analysis;

external-resource analysis;

application or plugin analysis;

request analysis;

caching review;

lazy-loading review;

review of critical-image loading;

LCP element review;

identification of causes behind slow interactions;

identification of causes behind layout shift;

image compression and resizing;

conversion to more efficient image formats where appropriate;

removal of unnecessary resources where safe;

reduction of JavaScript load where possible;

CSS optimization;

font-loading optimization;

resource-priority adjustments;

caching optimization;

changes to external-script loading where possible;

component optimization;

platform-specific configuration;

post-implementation testing;

responsive validation;

functional validation;

before / after comparison.

Not every project requires every intervention.

05PRODUCT READER

How we work

1. Measure

We test performance across relevant pages.

2. Identify bottlenecks

We determine what is consuming time and resources.

3. Separate the causes

We distinguish between:

images;

front-end;

third-party scripts;

platform;

server;

content;

infrastructure.

4. Prioritise

We begin with interventions that offer the best relationship between impact, risk and effort.

5. Implement

We make the approved changes.

6. Test functionality

We confirm that performance improvements have not broken the website.

7. Measure again

We compare the result with the initial situation.

8. Document remaining limits

If some issues come from the platform or services outside our control, we explain that explicitly.

06PRODUCT READER

What we need from you

To begin, it helps to have:

website URL;

pages where you notice the problem;

platform, if known;

whether the issue is more obvious on mobile or desktop;

website access where required;

hosting access if infrastructure is involved;

code access where available;

information about recent changes;

important tools or applications that must remain;

any existing performance report, if available.

You do not need to identify the cause yourself.

That is part of the analysis.

07PRODUCT READER

What we do not do / What we do not promise

26. What we do not do

We do not improve speed by:

removing important content without reason;

disabling required functionality only for a better score;

removing relevant tracking only for a better score;

compressing images until they look visibly poor;

hiding problems from tests;

making risky changes without validation;

promising a universal perfect score.

Performance needs to improve without destroying the digital product we are trying to optimise.

27. What we do not promise

We do not automatically promise:

PageSpeed 100/100;

identical scores on every test;

perfect Core Web Vitals on every device;

better Google rankings;

more traffic;

higher conversion;

more sales.

What we can provide is a controlled process:

measure -> diagnose -> prioritise -> optimise -> verify.

08PRODUCT READER

Frequently asked questions

How much does Website Speed Optimization cost?

The service costs EUR 50 / hour.

The number of hours depends on the platform and the issues identified.

Can you improve Core Web Vitals?

Yes.

We can analyse issues affecting LCP, INP and CLS and work on the components we can control.

Do you guarantee PageSpeed 100?

No.

A fixed score cannot responsibly be guaranteed for every website, configuration and test condition.

Can you optimise a WordPress website?

Yes.

We can analyse the theme, plugins, images, caching, code and relevant infrastructure.

Can you optimise a WooCommerce store?

Yes.

Optimisation needs to preserve catalogue, cart, checkout and ecommerce integrations.

Can you optimise Shopify?

Yes, within the level of control Shopify and the specific store configuration provide.

Can you optimise Webflow or Framer?

Yes, where the issue can be influenced through the available configuration and implementation.

Do I need to change hosting?

Not automatically.

We recommend it only where the data shows infrastructure is a meaningful part of the problem.

Do plugins need to be removed?

Not automatically.

We evaluate them and recommend removal or replacement only where their technical cost is not justified.

Does a faster website automatically mean better SEO?

No.

Performance is only one part of the technical and overall quality of a website.

SEO depends on many additional factors.

Does a faster website automatically mean more conversions?

No.

It may remove one source of friction, but conversion also depends on offer, content, UX, traffic and other factors.

How quickly can results be measured?

Technical changes can be measured immediately after implementation in controlled tests.

Aggregated real-user data may require more time to reflect the new situation.

09PRODUCT READER

Core Web Vitals

Core Web Vitals are technical signals that describe important parts of the real user experience.

Within a performance project, we may analyse:

LCP

How quickly the main content of the page becomes visible.

Problems may come from, for example:

oversized hero image;

slow server response;

render-blocking CSS;

fonts;

incorrectly prioritised resources;

content generated too late.

INP

How quickly the page responds to user interactions.

Problems may be influenced by:

heavy JavaScript;

long tasks;

complex components;

third-party scripts;

processes occupying the browser.

CLS

How stable the layout remains while the page loads.

Problems may occur when:

images do not reserve dimensions;

content is injected later;

fonts change the layout;

banners appear without reserved space;

components change size after load.

We do not optimise these values in isolation from the real website experience.

10PRODUCT READER

The score is not the product

Performance tools can generate scores.

Scores are useful for diagnosis, but they are not the product by themselves.

A score may vary depending on:

the page being tested;

device;

connection;

test timing;

external scripts;

content;

environment;

laboratory data versus real-world usage.

That is why we do not sell:

“Guaranteed 100/100.”

We sell identification and reduction of real performance problems.

11PRODUCT READER

Lab data vs real-world experience

A synthetic test can simulate a particular environment.

Real users may have:

different phones;

different connections;

different locations;

different cache states;

different behaviour.

Lab results are therefore useful for diagnosis, but they need context.

Where sufficient real-user data exists, we use it alongside technical testing.

12PRODUCT READER

Images

Images are one of the most common sources of unnecessary weight.

We review:

file size;

actual display size;

format;

compression;

responsive images;

lazy loading;

primary image;

images outside the first viewport.

An image displayed at 500 px does not normally need to be delivered as a huge file designed for an entirely different use case.

But we do not visibly damage image quality simply to improve a test number.

13PRODUCT READER

Primary image and LCP

The main image or main content in the first screen can have a disproportionate effect on perceived speed.

We review:

size;

format;

priority;

loading behaviour;

dependencies;

whether it is unnecessarily loaded through JavaScript;

whether it is incorrectly treated as lazy-loaded content.

Critical content needs to be treated differently from content far below the first screen.

14PRODUCT READER

JavaScript

JavaScript may be necessary for functionality.

The problem appears when the browser needs to load and execute more than the page actually requires.

We may analyse:

large bundles;

libraries;

unused code;

long tasks;

global scripts;

components that do not need to initialise immediately;

external applications;

tracking;

widgets.

The objective is not to remove JavaScript.

The objective is to use it proportionally to the role it performs.

15PRODUCT READER

CSS

CSS can affect how quickly the page can be rendered.

We may review:

very large files;

unused styles;

render-blocking loading;

duplicate styles;

dependencies;

platform-generated CSS;

loading order.

The level of control depends on the platform.

A custom project may provide different optimisation options than a SaaS platform.

16PRODUCT READER

Fonts

Fonts can affect both speed and visual stability.

We may analyse:

number of font families;

number of weights;

files being loaded;

subsets;

preload behaviour;

font-display;

fallback fonts.

We do not load ten variants of a font when the design actually uses two.

17PRODUCT READER

Third-party scripts

Websites may load resources from:

analytics;

advertising;

chat;

consent management;

video;

reviews;

booking tools;

heatmaps;

social media;

other external services.

Some are necessary.

Others may not be.

We review:

what is loaded;

when it loads;

its performance cost;

whether it is required on every page;

whether it can be loaded differently.

We do not remove commercially important tools simply to improve a score artificially.

18PRODUCT READER

Tracking and performance

Tracking may add scripts and network requests.

But the solution is not automatically:

“Remove tracking.”

We need to understand:

what is required;

what is duplicated;

what can load after consent;

what can be consolidated;

what is unnecessary;

how it affects interaction.

Measurement and performance should be designed together.

19PRODUCT READER

Plugins and applications

On platforms such as WordPress, WooCommerce or Shopify, functionality may be added through plugins and applications.

Over time, these may accumulate:

JavaScript;

CSS;

requests;

tracking;

dependencies;

code loaded on pages where it is not needed.

We do not assume every plugin is a problem.

We evaluate its cost and role.

If it can be removed or replaced without losing required functionality, we may recommend that.

20PRODUCT READER

Caching

Caching can reduce repeated work required to deliver content.

Depending on the architecture, we may review:

browser cache;

page cache;

server-side cache;

CDN;

asset caching;

cache invalidation.

The configuration depends on the platform and infrastructure.

We do not apply the same caching strategy mechanically to a dynamic website and a static one.

21PRODUCT READER

Server and backend

Sometimes the problem exists before the browser receives the page.

Possible causes may include:

slow server response;

slow databases;

expensive queries;

slow APIs;

middleware;

external applications;

underpowered hosting;

complex backend processes.

We can identify when the bottleneck comes from this layer.

Our ability to intervene depends on access and project infrastructure.

22PRODUCT READER

Platform matters

The available optimisation scope differs across:

WordPress;

WooCommerce;

Shopify;

Webflow;

Framer;

custom development;

other platforms.

Some systems provide almost complete technical control.

Others manage part of the infrastructure themselves.

We do not promise the same intervention regardless of platform.

We work within the actual technical limits of the system.

23PRODUCT READER

Mobile

Mobile performance is reviewed separately.

A website that feels fast on a powerful laptop and strong connection may still perform poorly on a less capable phone.

We review:

first screen;

images;

interactions;

menu;

forms;

dynamic content;

scripts;

layout.

Optimization needs to improve the user experience, not just a desktop test.

24PRODUCT READER

Static vs dynamic websites

Not every website has the same architecture.

Static website

May deliver prebuilt content very efficiently.

Dynamic website

May generate content on demand and depend on:

databases;

authentication;

ecommerce;

APIs;

personalisation;

other processes.

The optimisation method needs to match the architecture.

25PRODUCT READER

Ecommerce performance

Online stores may have additional dependencies:

products;

variants;

search;

filters;

cart;

checkout;

recommendations;

applications;

ecommerce tracking;

payments;

live inventory.

We do not remove commercially critical functionality simply to improve a performance score.

Ecommerce optimisation needs to preserve the correctness of the buying process.

26PRODUCT READER

Website Speed Optimization and SEO

Technical performance can be part of the overall quality of a website.

But Website Speed Optimization is not the same product as Technical SEO.

Website Speed Optimization

Focuses on:

loading;

interaction;

resources;

front-end performance;

selected infrastructure bottlenecks.

Technical SEO

May include:

crawling;

indexability;

canonicals;

sitemap;

structured data;

technical SEO architecture;

other issues.

The two may overlap, but they are not the same product.

27PRODUCT READER

Website Speed Optimization and conversion

A slow website can create friction.

But improving speed does not automatically increase conversion.

Conversion also depends on:

offer;

price;

content;

UX;

traffic;

trust;

relevance;

funnel.

If the primary problem is user behaviour rather than technical performance, Conversion Rate Optimization may be the more appropriate product.

28PRODUCT READER

Website Speed Optimization vs Redesign

A website does not need to be redesigned simply because it is slow.

In many cases, the existing implementation can be optimised.

Redesign becomes relevant when performance problems are deeply connected to:

architecture;

components;

platform;

overall implementation;

an experience that already needs rebuilding.

We do not use redesign as the automatic answer to a speed problem.

29PRODUCT READER

How much does Website Speed Optimization cost?

EUR 50 / hour

The cost depends on:

platform;

number of pages or templates;

architecture;

images;

JavaScript;

CSS;

fonts;

plugins;

applications;

tracking;

integrations;

server;

available access;

complexity of the issues;

testing required.

After the initial analysis, we estimate the interventions.

30PRODUCT READER

Website Speed Optimization as an individual product or together with other components

Website Speed Optimization is a Component within Experience.

It can be purchased independently.

It may also work together with:

Website Maintenance & Development;

Technical SEO;

Conversion Rate Optimization;

Tracking & Analytics Implementation;

Website Migration;

Website Redesign.

These products are not automatically included.

We use them where the problem extends beyond strict performance optimisation.

31PRODUCT READER

How long does it take?

The timeframe depends on the cause of the problem.

An intervention focused on:

images;

fonts;

caching

may be significantly simpler than one requiring:

JavaScript refactoring;

dependency removal;

platform changes;

backend work;

infrastructure changes;

component rebuilding.

The timeframe is estimated after diagnosis.

32SEARCH TERRITORY

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