ACQUISITION

SEO Services

We build organic visibility around what people actually search for and what the business can genuinely offer in response to those searches.

Google Search Console

SEO Services

SEO content optimization

EUR 50 / hour

Request an SEO estimate

Complementary products

Technical SEO Technical SEO Audit Local SEO Website Copywriting Website Maintenance & Development Google Ads Management

Technical SEO Audit diagnoses the technical foundation.

SEO Services continuously develops the relationship between real search demand, website pages, content and organic performance.

01PRODUCT READER

First screen

We do not start with:

“How many keywords can we put on the page?”

We start with:

“What is the customer searching for, what is the intent, and which page should answer that search best?”

The service may combine SEO strategy, keyword research, search-intent analysis, optimization of existing pages, new content, internal linking and performance analysis.

The amount of work depends on the website, market, number of search intents, existing content and commercial priorities.

CTA support text:

Send us the website and tell us which products, services or markets you want to grow organically. We analyse the opportunity and estimate the required stages.

02PRODUCT READER

What problem does it solve?

A website can exist for years without building meaningful organic visibility.

Problems may appear when:

pages do not answer real searches;

one topic is fragmented across several pages;

multiple pages compete for the same intent;

services are described only in internal brand language;

content does not answer user questions;

important pages are too shallow;

the website contains a lot of content with no clear role;

keyword research is disconnected from the offer;

articles do not lead toward commercial pages;

internal linking is weak;

content is published without prioritization;

Search Console is checked but the data is not turned into action;

SEO is treated as a one-off intervention rather than a process.

SEO needs to connect:

search demand -> relevant content -> relevant page -> business

03PRODUCT READER

What does the product do?

SEO Services builds and develops the structure through which the business can respond to relevant searches.

We may work on:

SEO strategy;

keyword research;

search intent;

intent-to-page mapping;

opportunity prioritization;

content structure;

optimization of existing pages;

new content;

titles;

headings;

metadata;

internal linking;

commercial pages;

educational content;

Search Console;

evolution of organic visibility.

SEO is not an isolated change to a piece of copy.

It is a relationship between demand, architecture, content and the website.

04PRODUCT READER

What you receive

Depending on the project, the service may include:

analysis of the existing website;

analysis of the commercial offer;

definition of SEO priorities;

keyword research;

keyword grouping;

search-intent analysis;

query ownership;

intent-to-URL mapping;

identification of missing pages;

identification of overlapping pages;

consolidation recommendations;

SEO content plan;

page briefs;

optimization of existing pages;

creation or development of content;

SEO titles;

meta descriptions;

heading structure;

image optimization where relevant;

internal linking;

connection between informational and commercial content;

Search Console analysis;

page-performance analysis;

identification of new opportunities;

content updates;

prioritization of future work;

reporting and conclusions.

Not every project requires every stage.

05PRODUCT READER

How we work

1. Understand the business

We clarify the offer and commercial priorities.

2. Analyze the current situation

We review existing pages and organic visibility.

3. Conduct keyword research

We identify relevant language and demand.

4. Analyze intent

We group searches according to the real underlying need.

5. Define query ownership

Every important intent gets the appropriate page.

6. Prioritize

We decide what should be built or optimized first.

7. Implement

We improve existing pages or create new content.

8. Connect

We build coherent internal linking.

9. Measure

We analyse Search Console and other relevant data.

10. Iterate

We update priorities based on results and new opportunities.

41. How much do SEO Services cost?

EUR 50 / hour

The cost depends on:

website size;

number of products or services;

market;

number of search intents;

existing content;

research depth;

pages requiring optimization;

new content;

internal linking;

analysis;

implementation;

frequency of interventions.

We can work on a defined one-off scope or an ongoing process.

42. SEO Services as an individual product or together with other components

SEO Services is a Component within Acquisition.

It can be purchased independently.

It may also work together with:

Technical SEO;

Technical SEO Audit;

Local SEO;

Website Copywriting;

Website Maintenance & Development;

Landing Page Development;

Google Ads.

These components are not automatically included.

We use them only where the objective requires additional scope.

43. How long does it take?

SEO does not have one universal timeframe.

A one-off project may have a clear scope, such as:

keyword research;

restructuring a family of pages;

optimizing a set of URLs;

building a content plan.

Ongoing organic development may continue through successive stages.

Results do not necessarily appear within the same timeframe as implementation.

Search engines have their own crawling, indexing and reevaluation processes.

44. What we need from you

To begin, it helps to have:

website URL;

priority products or services;

markets;

audience;

what you want to grow;

important pages;

existing content;

Search Console access where available;

analytics where relevant;

information about previous SEO work;

recent website changes;

known competitors where relevant to the analysis;

commercial or operational constraints.

You do not need to arrive with a keyword list.

Research is part of the product.

45. Frequently asked questions

How much do SEO Services cost?

The service costs EUR 50 / hour.

The amount of work depends on the website, objectives and required activities.

What do SEO Services include?

They may include strategy, keyword research, search-intent analysis, page optimization, content, internal linking and Search Console analysis.

Do you do keyword research?

Yes.

It is one of the central components of the service.

Do you create SEO content?

We can create or develop the content required by the approved strategy.

Do you optimize existing content?

Yes.

We do not recommend a new page when an existing page can correctly own the intent.

Do you work on internal linking?

Yes.

We build contextual links between pages that have a real relationship.

Do you use Search Console?

Yes, where access exists.

It is one of the data sources used to analyse organic performance.

Is Technical SEO included?

Minor technical issues identified in context can be discussed, but dedicated technical work is handled through Technical SEO.

Is a Technical SEO Audit included?

Not automatically.

It is a separate product where a complete technical diagnosis is required.

Do you offer Local SEO?

Yes, through the separate Local SEO product.

Do you guarantee position #1 in Google?

No.

No organic position can responsibly be guaranteed.

How long does SEO take to show results?

It depends on market, website, competition, demand and the type of work involved.

We do not use one universal timeframe.

Can you work on a new website?

Yes.

SEO strategy can be built before launch so search intent can be incorporated into the initial architecture.

Can you work on an ecommerce store?

Yes.

We analyse categories, products, content and relevant organic opportunities.

46. Complementary components

We show components that can support organic development, not services automatically sold together.

Technical SEO

Fixes technical barriers affecting crawling and indexing.

Technical SEO Audit

Diagnoses the technical foundation where a separate review is required.

Local SEO

Develops visibility for geographic searches and local presence.

Website Copywriting

Can develop broader commercial copy where pages require dedicated messaging work.

Website Maintenance & Development

Can implement structural or functional changes required by SEO pages.

47. FINAL CTA

Tell us what you want to become more visible organically.

We analyse what customers search for, which pages already exist and where the opportunities are, then build SEO priorities around the business.

CTA:

Request an SEO estimate

Destination

WhatsApp.

Pre-filled WhatsApp message

Hi! I’d like an estimate for SEO Services. The website is:

[link]

The products / services I want to grow organically are:

[brief description]

The market or area I am interested in is:

[Romania / another market / local / not sure yet]

06PRODUCT READER

What we do not do / What we do not promise

38. What we do not do

SEO Services does not mean:

keyword stuffing;

100 near-identical pages;

publishing articles only for volume;

uncontrolled generated content;

artificial internal linking;

changing URLs without reason;

guaranteeing position #1;

chasing every high-volume keyword;

reporting based only on the amount of content published.

More content does not automatically mean better SEO.

39. What we do not promise

We do not automatically promise:

position #1;

first-page rankings for every term;

a specific amount of traffic;

a specific number of leads;

increased sales;

results within a fixed timeframe.

SEO operates within a competitive system we do not fully control.

We can control:

research;

strategy;

prioritization;

content quality;

structure;

implementation;

analysis;

iteration.

07PRODUCT READER

SEO strategy

The strategy answers questions such as:

Which searches are worth competing for?

Which searches have commercial relevance?

Which pages should own those intents?

What content is missing?

What content already exists?

What should be consolidated?

What should be updated?

What should be built first?

We do not choose keywords only by search volume.

A high-volume search may be irrelevant to the business.

A smaller search may have substantially stronger commercial intent.

08PRODUCT READER

Keyword research

Keyword research identifies the language people actually use in search.

It may include:

commercial terms;

informational terms;

questions;

problems;

products;

services;

technologies;

categories;

locations where relevant;

real language variations.

We do not turn every synonym into a separate page.

Terms need to be grouped by intent.

09PRODUCT READER

A keyword is not a page

Several expressions may represent the same underlying need.

Users may phrase the same intent differently.

If the search results and real need are effectively the same, we do not automatically create a separate page for every wording variation.

The principle is:

one page = one clear primary intent + one clear role

Not:

one keyword = one URL

10PRODUCT READER

Search intent

A keyword does not always tell us enough.

We need to understand what the user is trying to accomplish.

Intent may be:

commercial;

informational;

comparative;

local;

problem-led;

product-led;

technology-led.

The same topic may require different content depending on the intent.

SEO begins with the meaning of the search, not repetition of the phrase.

11PRODUCT READER

Query ownership

For important intents, we define which page owns them.

This avoids situations where:

two services compete with each other;

an article competes with a commercial page;

several pages are almost identical;

Google needs to choose between several URLs without a clear hierarchy.

Every important intent should have a clear owner within the architecture.

12PRODUCT READER

Customer language vs brand language

A business may describe a service differently from the way customers search for it.

SEO needs to connect the two.

We can use:

the searched term as the entry point;

Unified Systems language to explain the model.

We do not require users to understand our terminology before they reach the site.

13PRODUCT READER

Mapping intent to pages

After research, we determine:

which existing page already answers the intent;

which page needs improvement;

which new page is justified;

what content should be consolidated;

which pages overlap;

which URL no longer has a distinct role.

We do not create pages simply to increase the number of indexable URLs.

Every page needs to justify its existence.

14PRODUCT READER

SEO content plan

An SEO content plan is not a random list of articles.

We prioritize content based on:

intent;

commercial relevance;

relationship with the offer;

organic opportunity;

existing content;

dependencies;

role in the customer journey.

The plan may include:

commercial pages;

educational pages;

guides;

problem-led content;

articles;

updates to existing content.

15PRODUCT READER

Commercial content

Commercial pages need to answer both the search and the buying decision.

They may explain:

the problem;

the service;

what the customer receives;

how it works;

cost;

timeframe;

boundaries;

frequently asked questions;

next step.

We do not build a page only for the search engine.

If it attracts traffic but does not explain the product, it does not fully perform its role.

16PRODUCT READER

Educational content

Informational content may answer questions that appear before a commercial decision.

It can:

explain a concept;

clarify a problem;

compare approaches;

answer a question;

help users understand what they need.

But educational content should not become a library disconnected from the offer.

There needs to be a real relationship with the business.

17PRODUCT READER

Optimizing existing content

A new page is not always necessary.

Sometimes the strongest opportunity is improving a page that already exists.

We may analyse:

intent;

structure;

content;

headings;

examples;

FAQ;

internal linking;

metadata;

missing information;

existing search performance.

Updating existing content may be more effective than multiplying it.

18PRODUCT READER

SEO title

The SEO title should describe the page and its primary intent.

We do not build it as a list of keywords.

It should be:

relevant;

specific;

clear enough;

distinct from other pages;

appropriate to the actual page.

The title can influence how the page is understood and presented, but it does not guarantee ranking.

19PRODUCT READER

Meta description

The meta description explains briefly what the user can find on the page.

It is not a space for mechanical keyword repetition.

We build it for clarity and relevance.

Search engines may choose to display a different snippet where they consider it more relevant to the query.

20PRODUCT READER

Heading structure

Headings organize content.

We review:

one clear H1;

H2 for major sections;

H3 for subsections;

logical order;

headings that describe the content.

We do not use headings only to insert keywords.

They need to improve readability and information structure.

21PRODUCT READER

Internal linking

Internal linking connects relevant content.

We may use links to connect:

article -> service;

problem -> solution;

product -> complementary component;

educational content -> commercial page;

commercial pages where a real relationship exists.

We do not build artificial link blocks purely for SEO.

The link needs to make sense in context.

22PRODUCT READER

Anchor text

The text of the link should help the user understand the destination.

We avoid:

click here;

forced repetition of the same keyword;

anchor text that promises something different from the destination page.

Natural variation is preferable to mechanical SEO patterns.

23PRODUCT READER

Search Console

Search Console can help us understand how the website appears in search.

We may analyse:

queries;

pages;

clicks;

impressions;

CTR;

average position;

device;

country;

change over time.

The data needs context.

An increase in impressions with no clicks may mean something different from a decline in clicks on a commercially important page.

24PRODUCT READER

Queries already generating impressions

A page may already appear for searches it is not fully optimized for.

These data can reveal opportunities for:

content expansion;

clarification;

updates;

internal linking;

a new page only where the intent is genuinely different.

We do not automatically create a page for every query visible in Search Console.

25PRODUCT READER

Pages losing visibility

If a page declines, we review the context:

content;

intent;

competition;

changes in search results;

technical issues;

internal linking;

seasonality;

freshness of information;

recent website changes.

We do not automatically assume the solution is:

“Add more text.”

26PRODUCT READER

Internal content competition

Multiple pages can end up targeting the same intent.

Possible signs include:

similar pages;

frequent changes in the URL appearing in search;

semantically duplicated content;

articles and services competing with each other.

We may recommend:

consolidation;

differentiation;

redirect;

content repositioning;

clearer internal linking.

27PRODUCT READER

SEO and website architecture

Website structure should help both the user and the search engine understand:

what we sell;

how the offer is grouped;

which pages are important;

how information is connected;

the path from problem to product.

SEO should not be added on top of confusing architecture.

It should be part of how the information is organized.

28PRODUCT READER

SEO and acquisition

SEO is one of the channels through which customers can enter the system.

Unlike advertising, organic visibility is built over time and is not activated simply by switching on a campaign.

SEO can create entry points for:

commercial intents;

problems;

questions;

products;

categories;

relevant informational searches.

Not all of those entry points have the same commercial value.

29PRODUCT READER

SEO and Google Ads

SEO and Google Ads may work around similar search intents through different mechanisms.

Google Ads

Can buy visibility for an eligible search while the campaign is running.

SEO

Builds pages and content that may gain organic visibility over time.

Data from one channel may generate useful questions for the other, but SEO and Ads remain separate products.

30PRODUCT READER

SEO for ecommerce

For ecommerce stores, SEO Services may include:

categories;

collections;

product pages;

informational content;

internal linking;

optimization of important products;

commercial search intents;

Search Console.

We also need to account for:

out-of-stock products;

discontinued products;

variants;

seasonal categories;

filters;

changing catalogues.

Strictly technical issues remain within Technical SEO scope.

31PRODUCT READER

SEO for service businesses

For a service business, organic visibility may be built around:

services;

problems;

needs;

relevant technologies;

questions;

commercial intents;

locations where real local intent exists.

We do not create a separate page for every artificial variation of the same service.

32PRODUCT READER

Local SEO

Local SEO has its own dedicated product.

If the primary objective is geographic visibility, Google Maps and local search, we use Local SEO.

General SEO Services may identify a local component, but do not absorb the dedicated product.

33PRODUCT READER

Website Copywriting and SEO

SEO content needs strong copy.

But SEO Services and Website Copywriting are not the same product.

SEO defines:

intent;

role of the page;

structure;

information required;

relationship with other pages.

Copywriting can develop the commercial language where the project requires dedicated messaging work.

For normal SEO interventions, optimization of existing content remains part of this service.

34PRODUCT READER

Technical SEO and SEO Services

Technical SEO

Fixes barriers such as:

crawling;

indexing;

canonicals;

URLs;

rendering;

structured data.

SEO Services

Works continuously on:

intents;

content;

pages;

internal linking;

opportunities;

organic performance.

Where the technical foundation has major issues, those need to be addressed before or alongside content development.

35PRODUCT READER

Search intent > keyword density

We do not use keyword density as an objective.

A page does not become better because a phrase appears 17 times.

We evaluate whether the page:

answers the intent;

covers the required information;

is clear;

has strong structure;

connects correctly to the rest of the website.

The language should remain natural.

36PRODUCT READER

Content for people, structured for search

Content should be easy for the customer to understand.

SEO does not justify:

mechanical copy;

repetition;

paragraphs written only for keywords;

excessively long pages with no new information;

unnecessary introductions.

Important information should exist because it helps understanding or decision-making.

Not to reach an arbitrary word count.

37PRODUCT READER

Updating content

Some pages lose relevance over time.

We may revisit them when:

the offer changes;

search behavior changes;

the content becomes outdated;

new questions appear;

performance declines;

the intent is no longer covered well.

SEO does not mean continuously publishing new pages.

It also means maintaining the pages that already exist.

38PRODUCT READER

Measuring results

Depending on the project, we may track:

organic clicks;

impressions;

queries;

pages;

visibility;

relevant organic traffic;

organic conversions where tracking allows;

performance of priority pages.

We do not use one KPI for every project.

Traffic can grow while remaining commercially irrelevant.

Measurement needs to reflect the business objective.

39PRODUCT READER

Organic traffic growth

Organic traffic growth is an approved intent and a possible objective.

But we do not promise a specific number or percentage before the project.

Organic traffic depends on:

demand;

competition;

content;

authority;

technical foundation;

domain history;

evolution of search results;

time.

Our objective is to build a stronger foundation for relevant growth, not traffic without value.

40SEARCH TERRITORY

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