We can build an end-to-end project, as we did for PovesteDeVin, and connect all 5 Unified systems into one solution. But you do not need all of them. We can build a single system or solve one specific need, from identity, ecommerce and campaigns to automation, tracking or custom software. We start with the real problem and build only what is necessary.
PovesteDeVin
We built a nationwide ecommerce business from scratch and automated it.
PovesteDeVin started with an idea and one requirement: the business should be able to operate with as little manual work as possible. We built the brand, online store, shopping experience, acquisition and measurement system, then connected orders, payments, invoicing, warehouse operations and delivery into a single operational flow.
What we used for PovesteDeVin and what each system can solve for your business.
Identity
Builds a clear and recognizable identity for the business, so customers understand and recognize it consistently wherever they encounter it: on the website, in social media, in advertising or in other materials.
We built PovesteDeVin from scratch as a brand, so the store, content, advertising and communication would share the same identity and voice. The brand was not added on top of an existing ecommerce business. It was built together with the business itself.
Experience
Makes it easier for customers to understand the offer, choose the right product and buy without unnecessary steps. This can include everything from store structure and navigation to recommendations, configurators and functionality built specifically around the way you sell.
We built the store around how people choose and buy, not around the limitations of a template. Customers can explore the catalogue, build a personalized selection, receive automated recommendations and get contextual guidance exactly when they need help making a decision.
Acquisition
Builds the mechanisms that bring the right people to your business, whether they are already searching for what you sell, exploring the category or still need to discover that you exist. It combines the right channels, messages and content so demand can be attracted, measured and optimized.
For a new brand, building the store was not enough. We also had to build the ways people would reach it. We combined PR, SEO, content, Google Ads, Meta and email, separating searches for specific products from broader purchase intent so each type of customer could enter the business through a relevant journey.
Infrastructure
Connects platforms and operations that would otherwise have to be managed separately, so orders, payments, inventory, invoicing and delivery can move automatically through the same flow, with less manual work and fewer points where errors can occur.
PAYPALOBLIOFAN WMSFANNODE.JSWe connected the online store with payments, warehouse operations, inventory, invoicing and delivery so order data could move automatically between systems. To make this possible, we built custom middleware: a software layer between Shopify and external systems that translates information from one system to another, validates data, triggers automations and tracks process status.
Intelligence
Shows not only what happened in the business, but also how it happened. It connects traffic, customer behavior, interactions and conversions so you can understand what influences a decision and where it is worth changing, testing or investing more.
We built measurement so we could see more than whether a customer purchased. We can also understand the journey that led to that choice. Interactions with recommendation systems, selection building, products and cart activity can be tracked and connected with traffic source and commercial outcome.
We can build the whole system or only the part you need.
Complete project
If we start from an idea or from a business that needs to be built or rebuilt, we can design Identity, Experience, Acquisition, Infrastructure and Intelligence together. The advantage is that every part is designed from the beginning to work as one system, instead of being connected later from separate solutions.
One system
If the problem is concentrated in one area, we can build Identity, Experience, Acquisition, Infrastructure or Intelligence separately. The system is sized around the problem it needs to solve, without requiring a complete project.
Specific intervention
If you already know what needs to be solved, we can work directly on one component: an integration, automation, tracking setup, campaign, ecommerce change or another specific requirement. Specific interventions are billed at EUR 50 / hour.
Tell us what you want to build, connect or automate.
You do not need to know which platform, integration or technology you need. Tell us what you want your business to do better, which process is taking too much time or where customers are getting stuck, and we will determine what is worth building.