EXPERIENCE

Online Store Development

We build online stores where the catalogue, shopping experience, checkout, payments, delivery and measurement work together.

Shopify

WooCommerce

ecommerce developmentecommerce website developmentShopify store developmentShopify store setuponline store setup

Pricing depends on the store requirements.

Request an online store estimate

Complementary products

Tracking & Analytics Implementation API & Systems Integration Process Automation Data Synchronization & Processing SEO Services Google Ads Management Meta Ads Management

The two products may overlap visually, but they solve different problems.

Website Design & Development

Built primarily for:

presenting the business;

services;

information;

lead generation;

content;

commercial interactions where ecommerce is not the core mechanism.

It may include sales-related components.

Online Store Development

Places ecommerce at the centre of the architecture.

It needs to manage:

products;

catalogue;

cart;

checkout;

payments;

orders;

delivery;

order states;

ecommerce measurement.

If product sales are the primary mechanism of the website, the project is Online Store Development.

01PRODUCT READER

First screen

We do not start with:

“Which theme should we use?”

We start with:

“How does the business need to sell?”

Then we choose the platform and build the store around the products, operations and customer experience it needs to support.

The configuration can vary significantly depending on the catalogue, checkout, payments, delivery, integrations, automation and operational processes involved.

CTA support text:

Tell us what you sell, approximately how many products you have and how orders need to work. We define the right configuration and estimate the project.

02PRODUCT READER

What problem does it solve?

An online store is not simply a website with products added to it.

It needs to manage the full commercial journey coherently:

Product -> selection -> cart -> checkout -> payment -> order -> delivery -> measurement

Projects become difficult when:

catalogue structure is unclear;

products are difficult to find;

variants are poorly structured;

filters do not help customers;

checkout creates unnecessary friction;

payment methods do not fit the business;

delivery is configured incorrectly;

stock needs to be synchronised;

invoicing is disconnected from orders;

ecommerce tracking is incomplete;

the store needs to connect to other systems;

the platform is selected before the sales process is understood.

We build the store around how the business needs to sell and operate.

03PRODUCT READER

What does the product do?

Online Store Development creates the digital infrastructure through which products can be presented, selected, ordered and paid for.

Depending on the project, the product may include:

store architecture;

catalogue structure;

categories;

collections;

products;

variants;

filters;

search;

product pages;

cart;

checkout;

payment methods;

delivery methods;

customer accounts;

transactional emails;

discount codes;

taxes;

ecommerce tracking;

core technical SEO;

CMS and administration;

integrations;

automation;

QA;

launch.

04PRODUCT READER

What you receive

The exact configuration depends on the store, but the project may include:

sales-model analysis;

requirements definition;

platform recommendation;

information architecture;

catalogue structure;

categories and collections;

product-structure definition;

variant structure;

attribute configuration;

filter configuration;

responsive UX/UI;

store implementation;

CMS configuration;

catalogue setup;

product-page setup;

cart setup;

checkout setup;

payment-method setup;

delivery-method setup;

tax configuration where required;

transactional email configuration;

discount and promotion setup where required;

core technical SEO;

metadata;

image structure;

internal linking;

sitemap;

relevant structured data;

baseline tracking required for launch;

connection of required tools;

order testing;

payment testing;

delivery testing;

responsive QA;

functional QA;

store launch.

Components requiring advanced development or integration are included in the project configuration when required.

05PRODUCT READER

What we need from you

For an initial estimate, it helps to know:

what you sell;

approximate number of products;

whether products have variants;

how stock is managed;

how you want customers to pay;

how orders are delivered;

whether you already have a payment provider;

whether you use invoicing software;

whether you use one or more couriers;

whether you operate a warehouse or WMS;

whether an ERP is involved;

whether other systems need to be connected;

markets where you sell;

currencies;

languages;

whether a product catalogue already exists;

any special functionality required;

whether this is a new store or a replacement for an existing solution.

You do not need to choose the platform before speaking with us.

06PRODUCT READER

Frequently asked questions

How much does it cost to build an online store?

The cost depends on the store configuration: catalogue, checkout, payments, delivery, integrations and functionality.

Once the requirements are defined, we can estimate the project.

Do you build Shopify stores?

Yes.

Shopify is one of the platforms we can use when it fits the project requirements.

Do you build WooCommerce stores?

Yes.

WooCommerce may be used when the WordPress ecosystem and store requirements make it the appropriate architecture.

Can you help me choose the platform?

Yes.

We select the platform after understanding the catalogue, checkout, operations, integrations and future development requirements.

Do you configure the product catalogue?

Yes.

Catalogue structure, categories, products, variants and the elements required for administration are part of the project configuration.

Do you configure checkout?

Yes.

We configure the order flow according to platform capabilities and project requirements.

Can you integrate online payments?

Yes, when the project requires online payments and a compatible payment provider is available for the selected setup.

Can you integrate courier services?

Yes, where required and where an appropriate integration method is available.

Complex integrations may require the dedicated API & Systems Integration component.

Does the store include ecommerce tracking?

The launch configuration includes the baseline measurement defined for the project.

More advanced tracking or broader measurement infrastructure may require the dedicated Tracking & Analytics Implementation product.

Is SEO included?

The core technical SEO required to build the store correctly is included.

Ongoing organic growth remains a separate service.

Is copy included?

The copy required for the store structure we build is handled within the project.

Recurring content production remains separate.

Can you connect the store to invoicing, ERP or WMS?

Yes, where the systems support integration.

Complexity is evaluated as part of the project.

Can the store support multiple languages or countries?

Yes, where this requirement is defined in the project architecture and the selected platform can support it correctly.

What if I already have a store and only want to rebuild it?

The appropriate product is Ecommerce Redesign.

What if I want to move the store to another platform?

The appropriate product is Ecommerce Migration.

07PRODUCT READER

Online Store Development vs Website Design & Development

The two products may overlap visually, but they solve different problems.

Website Design & Development

Built primarily for:

presenting the business;

services;

information;

lead generation;

content;

commercial interactions where ecommerce is not the core mechanism.

It may include sales-related components.

Online Store Development

Places ecommerce at the centre of the architecture.

It needs to manage:

products;

catalogue;

cart;

checkout;

payments;

orders;

delivery;

order states;

ecommerce measurement.

If product sales are the primary mechanism of the website, the project is Online Store Development.

08PRODUCT READER

Choosing the platform

We do not select a platform simply because it is popular.

The choice depends on:

number of products;

catalogue structure;

variants;

volumes;

administration;

checkout;

payments;

delivery;

integrations;

stock management;

operational processes;

custom functionality;

future development;

operating costs.

Depending on the project, platforms may include:

Shopify

Suitable for many ecommerce projects where we want a commerce-focused platform with managed infrastructure and a broad ecosystem.

WooCommerce

May be appropriate when the store needs to operate within the WordPress ecosystem and the project requirements fit that architecture.

Other configurations

For some projects, another platform or custom development may be more suitable.

The platform is an architecture decision, not the product itself.

09PRODUCT READER

The catalogue

The catalogue needs to be structured so both customers and connected systems can understand it.

We may define:

categories;

subcategories;

collections;

products;

variants;

attributes;

SKUs;

prices;

promotions;

images;

commercial information;

technical information;

availability;

stock.

An inconsistent catalogue becomes difficult to manage and later limits:

filters;

search;

campaigns;

product feeds;

synchronisation;

automation;

reporting.

10PRODUCT READER

Product pages

A product page should answer the questions required for a buying decision quickly.

Depending on the product, it may include:

product name;

images;

price;

variants;

availability;

description;

features;

benefits;

delivery information;

returns information;

additional details;

Cart and checkout

Checkout is one of the critical areas of an ecommerce store.

Customers need to understand clearly:

which products they are ordering;

quantity;

price;

discounts applied;

delivery cost;

available payment methods;

information they need to provide;

final total.

We remove unnecessary friction and retain only the steps required to complete the order correctly.

12PRODUCT READER

Payments

Depending on the business, we may configure:

online card payments;

cash on delivery;

other methods supported by the platform and payment providers involved.

The actual configuration depends on:

country;

payment provider;

currency;

platform;

commercial model.

Online payment flows need to be tested before launch.

Simply enabling a payment module does not automatically mean the flow works correctly.

13PRODUCT READER

Delivery

The store may require configuration of:

fixed delivery rates;

order-based rates;

free-shipping thresholds;

delivery zones;

courier services;

lockers;

pickup;

other relevant methods.

For more complex projects, delivery may require integration with external systems.

14PRODUCT READER

Orders and operations

Checkout is only the point where the customer finishes placing the order.

The business then needs to process it.

Depending on the project, the flow may continue to:

payment processor;

invoicing system;

warehouse;

WMS;

ERP;

courier;

email;

CRM;

other operational systems.

A strong ecommerce store needs to be designed with an understanding of what happens after the customer places the order.

15PRODUCT READER

Integrations

The store may work independently or become part of a wider business infrastructure.

It can connect with:

payment systems;

invoicing;

courier services;

warehouse systems;

ERP;

WMS;

CRM;

marketplaces;

commercial feeds;

analytics;

advertising platforms;

email marketing;

APIs;

middleware;

custom applications.

We do not automatically include every possible integration.

We include the ones required by the operating model.

16PRODUCT READER

Ecommerce tracking

A store without correct tracking can process orders while giving the business very little understanding of what actually works.

Measurement may include events such as:

product view;

product selection;

add to cart;

remove from cart;

begin checkout;

important checkout steps;

purchase;

order value;

products purchased;

traffic source.

The exact implementation depends on the platform and tracking infrastructure.

Store functionality and checkout must work regardless of analytics state.

Measurement respects the applicable consent state.

17PRODUCT READER

SEO for the online store

The ecommerce foundation should be built so search engines can understand the store structure.

The baseline setup may include:

URLs;

categories;

product pages;

headings;

metadata;

canonicals;

internal linking;

sitemap;

robots directives;

images;

alternative text;

relevant structured data.

Areas requiring particular care may include:

filters;

variants;

pagination;

out-of-stock products;

discontinued products;

duplicate content.

Core technical SEO is included in the store build.

Ongoing organic growth remains a separate service.

18PRODUCT READER

Products, variants and stock

Product data needs to be structured correctly from the beginning.

A product may have:

a single configuration;

multiple variants;

sizes;

colours;

volumes;

bundles;

different SKUs;

different prices;

different stock levels.

If the structure is wrong, problems later appear in:

administration;

checkout;

feeds;

tracking;

reporting;

synchronisation;

integrations.

19PRODUCT READER

Store content

Building the store also requires coherent commercial content.

This may include:

categories;

product pages;

information pages;

delivery information;

returns;

payment information;

FAQ;

operational content required for purchase.

The copy required for the structure we build is handled within the project.

Recurring content production or a separate editorial programme remains a separate product.

20PRODUCT READER

Mobile

A significant share of ecommerce interactions may happen on mobile devices.

The store needs to support:

navigation;

search;

filtering;

variant selection;

adding to cart;

checkout;

payment;

order review

without relying on interactions that are difficult to use on mobile.

Desktop and mobile are part of the same product.

21PRODUCT READER

The store needs to evolve

A new online store should not be built only for its first-day configuration.

It may later need:

more products;

new categories;

new payment methods;

new delivery methods;

promotions;

marketplaces;

feeds;

automation;

new integrations;

new countries or languages;

custom functionality;

new traffic sources;

reporting tools.

We build the foundation so normal business growth does not require rebuilding the store for every change.

22PRODUCT READER

How much does Online Store Development cost?

Pricing depends on the required configuration.

We do not calculate the project simply based on page count.

The cost may be influenced by:

platform;

number of products;

catalogue structure;

variants;

data volume;

design;

functionality;

checkout;

payment methods;

delivery;

taxes;

customer accounts;

discounts;

tracking;

integrations;

automation;

custom development;

number of languages or markets;

QA complexity.

Once we understand how the store needs to work, we define the configuration and provide an estimate.

23PRODUCT READER

Online Store Development as a System

An online store combines multiple components:

architecture;

UX/UI;

catalogue;

content;

checkout;

payments;

delivery;

SEO;

tracking;

integrations;

operations.

That is why we treat it commercially as a complete System within Experience, not as a mechanical sum of separate services.

The required components are estimated together in the context of the project.

We do not automatically add up the standalone catalogue prices of every service involved.

24PRODUCT READER

How long does it take?

The timeframe depends on the store configuration.

A store with:

a simple catalogue;

limited integrations;

standard checkout

is a very different project from one involving:

a complex catalogue;

many variants;

data migration;

WMS or ERP;

automation;

custom functionality;

multiple markets.

The timeframe is defined after the project requirements and architecture are clear.

We do not publish one generic duration that could create the wrong expectation for substantially different ecommerce configurations.

Online Store Development

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