Experience

Content Strategy

We define: what to communicate -> to whom -> why -> in which format -> on which channel -> how often.

Unified Systems

Content Strategy

editorial plancontent direction

EUR 50 / hour

Request a content strategy estimate.

Complementary products

Content Creation Social Media Content Brand Messaging & Voice SEO Services

Defines what content should be produced, why, for whom, where and with which role.

It does not automatically include recurring production, page copywriting, social production or a complete SEO strategy.

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First screen

We define: what to communicate -> to whom -> why -> in which format -> on which channel -> how often. EUR 50 / hour. CTA: Request a content strategy estimate.

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Problem

Useful where content lacks direction, every month starts from zero, channels repeat the same ideas or marketing, SEO, social and sales lack a shared logic.

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Deliverables

Objectives, audiences, content roles, topic territories, pillars, message priorities, journey roles, channels, formats, recurring series, rhythm, calendar framework, production priorities, measurement and governance.

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FAQ and components

Production is not automatically included. Editorial calendar may be included.

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Content roles

Awareness, education, organic discovery, consideration, sales, launch, retention and authority may need different content.

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Pillars and formats

Conceptually: pillar -> topic -> format -> channel -> CTA. The structure should be stable but adaptable.

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Channels and reuse

One idea may become an article, video, social series, sales asset or newsletter. Reuse means adaptation.

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Strategy vs production

Content Strategy defines the system; Content Creation produces assets; Social Media Content produces social-native formats; Website Copywriting writes pages.

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Editorial calendar

May track topic, format, channel, owner, date, objective, CTA and status; publishing is not forced where nothing useful exists.

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Measurement

Visibility, engagement, traffic, search, leads, assisted value and other signals are selected according to content role.

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Process and limits

Business -> current content -> audiences -> pillars -> channels -> formats -> rhythm -> measurement -> documentation. EUR 50 / hour. No guaranteed virality, traffic or leads.

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