1. Define the outcome
What does the campaign need to achieve?
2. Clarify the offer
What are we launching or promoting?
3. Define the audience
Who should care?
4. Build the message
What should they understand?
5. Select the channel mix
Where should we communicate?
6. Define the destination
Where does the user land?
7. Build the calendar
What needs to be ready and when?
8. Define measurement
Which events, UTM parameters and outcomes do we track?
9. Prepare execution
Channels, creative, landing experience, tracking and dependencies.
10. Run QA
We validate the complete journey.
11. Launch
We activate the approved components.
12. Monitor
We review relevant signals.
13. Optimize
We reallocate attention and budget where the data supports it.
14. Conclude
We establish what we learned and what should continue.
63. How much do Launch & Promotional Campaigns cost?
EUR 50 / hour
The cost depends on:
number of channels;
offer complexity;
number of products / services;
markets;
calendar;
Google Ads;
Meta Ads;
number of creative assets;
landing pages;
tracking;
ecommerce;
coordination;
reporting;
management period.
Media budgets are separate.
Additional content production or development of new assets is included only where explicitly approved in scope.
64. Individual product or combined with other components
Launch & Promotional Campaigns is a Component within Acquisition.
It can be purchased as an individual project.
Where required, it may coordinate:
Google Ads Management;
Meta Ads Management;
Social Media Content;
Landing Page Development;
Tracking & Analytics Implementation;
Conversion Rate Optimization;
other existing digital components relevant to the approved campaign.
These are not automatically included.
The scope defines clearly what Unified Systems executes.
65. How long does it take?
There is no universal timeframe.
Duration depends on:
launch date;
number of channels;
existing assets;
landing page;
tracking;
required approvals;
promotional period;
optimization stage.
Where there is a fixed launch date, the calendar is built backwards from that date.
We do not artificially compress critical stages if doing so would compromise the campaign.
66. What we need from you
To begin, it helps to have:
product or service;
desired launch date;
offer;
price;
availability;
market;
known audience;
commercial objective;
website;
existing landing page where available;
media budget;
existing channels;
advertising accounts;
existing tracking;
creative assets;
commercial restrictions;
business calendar;
stock / operational capacity where relevant.
You do not need to arrive with:
channel mix;
campaign structure;
UTM taxonomy;
naming convention;
measurement plan.
These are part of the product.
67. Frequently asked questions
How much does a launch campaign cost?
The service costs EUR 50 / hour.
The total number of hours depends on scope.
Is advertising spend included?
No.
Media budgets are separate.
Can you launch a new product?
Yes.
Product launch campaign is the primary search intent of this product.
Can you launch a new service?
Yes.
Do you run promotional campaigns?
Yes.
What does an integrated digital campaign mean?
A campaign where message, channels, landing experience, tracking and commercial objective operate as one coordinated system.
It does not automatically mean using every available channel.
Does it include Google Ads?
It may include Google Ads where explicitly approved in scope.
Does it include Meta Ads?
It may include Meta Ads where explicitly approved in scope.
Does it include content?
The campaign may use existing assets and defines creative requirements.
Additional production is included explicitly in scope.
Do you build the landing page?
The campaign defines the destination required.
Where a new page needs to be developed, we use Landing Page Development, unless it is already included in the approved project scope.
Do you configure UTM parameters?
Yes.
Cross-channel UTM taxonomy is part of campaign configuration where relevant.
Do you configure tracking?
We define the required measurement.
Where broader technical implementation is required, we use Tracking & Analytics Implementation.
Do you run QA before launch?
Yes.
We validate the relevant commercial journey before activation.
Can you coordinate Google Ads and Meta Ads in the same campaign?
Yes.
Each channel receives a defined role, and measurement is designed so the results can be interpreted together.
Can we use only one channel?
Yes.
A campaign does not need multiple channels if the objective does not justify them.
Can you work with a fixed launch date?
Yes.
The calendar is built around the target date and real dependencies.
Do you guarantee sales?
No.
Do you guarantee leads?
No.
Do you guarantee ROAS?
No.
68. Complementary components
We show only products that may become real campaign components.
Google Ads Management
For capturing existing demand and other objectives suited to the Google ecosystem.
Meta Ads Management
For paid social, creative distribution, lead generation, ecommerce and remarketing.
Social Media Content
For producing additional assets required by the campaign.
Landing Page Development
For building a dedicated destination.
Tracking & Analytics Implementation
For the measurement infrastructure required by the campaign.
Conversion Rate Optimization
For friction identified between click and commercial outcome.
69. FINAL CTA
Tell us what you are launching.
We build the campaign around the product, audience, message, channels, destination and commercial outcome the business needs to achieve.
CTA:
Request a campaign estimate
Destination
WhatsApp.
Pre-filled WhatsApp message
Hi! I’d like an estimate for a launch or promotional campaign. The website is:
[link]
I want to launch / promote:
[product / service / offer]
Target launch date:
[date / not defined yet]
Primary objective:
[sales / leads / bookings / orders / other]
Approximate media budget:
[amount / not defined yet]
Google Ads
Meta