EXPERIENCE

Landing Page Development

We build a dedicated page around one commercial intent: an offer, campaign, product, service or action you want the user to take.

Framer

WordPress

landing page designcampaign landing pagelead generation landing pageproduct launch landing pageconversion landing page

EUR 50 / hour

Request a landing page estimate

Complementary products

Google Ads Management Meta Ads Management Tracking & Analytics Implementation Conversion Rate Optimization (CRO)Process Automation API & Systems Integration

A landing page may work together with these components while remaining a separate product.

01PRODUCT READER

First screen

No unnecessary navigation.

No ten competing directions.

No sending paid traffic to a general page that tries to explain the entire business.

A landing page should answer three questions quickly:

What is this?

Why is it relevant to me?

What should I do next?

We estimate the required hours once the offer, content, functionality and intended use of the page are defined.

CTA support text:

Tell us what you are promoting, who the audience is and what action you want to generate. We build the page around that decision.

02PRODUCT READER

What problem does it solve?

Traffic can be relevant and still fail to convert when it lands on the wrong page.

This often happens when:

an ad sends users to Home;

a general page talks about too many things;

the promoted offer is difficult to find;

the ad message and page message do not match;

the CTA is unclear;

there are too many competing actions;

the form is too long;

the benefit is not explained clearly;

users need to navigate through the website to understand the offer;

the page is slow;

mobile experience is poor;

tracking does not measure the action the page was built to generate.

A landing page removes unnecessary directions and focuses the experience on the campaign objective.

03PRODUCT READER

What does the product do?

Landing Page Development creates an experience dedicated to one clear intent.

That intent may be:

request a quote;

submit a form;

make a phone call;

start a WhatsApp conversation;

book an appointment;

download something;

request a demo;

launch a product;

present an offer;

promote a service;

purchase, where the setup supports it.

The page may combine:

messaging;

content;

structure;

UX/UI;

CTA;

form or action;

responsive design;

baseline SEO where relevant;

tracking;

QA.

04PRODUCT READER

What you receive

Depending on the project, the landing page may include:

objective clarification;

definition of the primary action;

offer analysis;

page-structure definition;

wireframe;

page copy;

headline and supporting copy;

benefit structure;

product or service explanation;

offer section;

pricing, where relevant;

FAQ;

forms;

CTAs;

WhatsApp buttons;

click-to-call;

calendar or booking integration where required;

available trust elements;

responsive UX/UI;

implementation;

metadata configuration;

social preview;

tracking for the primary actions;

testing;

QA;

publishing in the agreed environment.

Not every landing page needs every element.

The structure is built around the action the page needs to generate.

05PRODUCT READER

What we need from you

For an initial estimate, it helps to know:

what you are promoting;

who the audience is;

what the offer is;

what action you want the user to take;

where the traffic will come from;

whether a campaign already exists;

whether visual assets are available;

whether there is a specific offer or price;

whether a form is required;

what data the form should collect;

where the leads should go;

whether WhatsApp or phone is required;

what platform you use if the landing page needs to sit inside an existing website;

whether tracking already exists;

when the page needs to launch.

You do not need to arrive with the page structure.

That is part of the product.

06PRODUCT READER

Frequently asked questions

How much does a landing page cost?

The service costs EUR 50 / hour.

We estimate the required hours after understanding the offer, content, design, functionality and tracking.

Is copy included?

Yes.

The copy required for the landing page structure is developed together with the page.

Is design included?

Yes.

Responsive UX/UI is part of the page build.

Can you build a landing page for Google Ads?

Yes.

The page can be built around the search intent and message of a Google Ads campaign.

Can you build a landing page for Meta Ads?

Yes.

The page can continue the message and offer promoted through Meta Ads.

Can you build a lead generation landing page?

Yes.

We define the form and journey around the lead the page needs to generate.

Can you integrate WhatsApp?

Yes.

The CTA can open WhatsApp with a pre-filled message and can be measured where the tracking setup allows it.

Can you connect the form to other systems?

Yes, where the systems support it.

More complex integrations may require the dedicated API & Systems Integration or Process Automation product.

Is tracking included?

Baseline tracking for the primary page action is handled as part of the landing page.

A broader measurement infrastructure may require the dedicated tracking product.

Will the landing page be indexed in Google?

It depends on the role of the page.

If it is a permanent page with organic search intent, it may be indexable.

If it is a temporary or campaign-only variation, indexing should be decided separately.

Can I have several versions of the same page?

Yes, when there is a clear commercial reason for each version.

Does a landing page guarantee conversions?

No.

The page can reduce friction and clarify the offer, but results also depend on traffic, offer, price, relevance, trust and other factors.

07PRODUCT READER

A landing page has one primary objective

A page may contain several buttons.

But those buttons should not represent five different commercial decisions.

If the objective is:

Request a quote

then the CTAs across the page should support that action.

If the objective is:

Book a consultation

the page is built around booking.

If the objective is:

Buy the product

the journey needs to lead toward purchase.

This discipline is one of the core differences between a landing page and a general website page.

08PRODUCT READER

Landing page vs regular website page

Website page

May serve several roles:

information;

navigation;

SEO;

discovery of other services;

exploration of the business.

Landing page

Is built around a much more specific intent.

It usually:

receives traffic from a campaign;

responds to a specific message;

removes unnecessary navigation;

reduces options;

leads toward one primary action.

A landing page does not automatically replace the main service page within the website.

The two may have different roles.

09PRODUCT READER

Landing page for campaigns

A campaign is harder to convert when the ad and destination page communicate different things.

That is why we build continuity:

Ad -> Landing Page -> CTA

The message from the ad should be immediately recognisable on the page.

If the ad promotes:

Veterinary consultation in Sector 1

the page should not begin by explaining every service offered by a pet centre.

If the ad promotes:

Shopify store development

the page should respond to that intent rather than presenting every digital service the business offers.

This continuity reduces the effort required to understand the offer.

10PRODUCT READER

Landing page for Google Ads

For a page used with Google Ads, we review the relationship between:

keyword;

search intent;

ad;

headline;

content;

offer;

CTA.

The page should quickly confirm that the user has reached the right destination.

We do not artificially repeat keywords throughout the page.

Intent should be clear through the content, structure and offer.

11PRODUCT READER

Landing page for Meta Ads

Traffic from Meta may begin from a different context than Search.

The user may not have been actively searching for the product at that moment.

The page may therefore need more clarification around:

problem;

offer;

benefit;

context;

why the user should act now.

The page should continue the promise of the ad without assuming the user already knows the business.

12PRODUCT READER

Lead generation landing page

When the objective is lead generation, we define exactly what information is needed.

A form may ask for:

name;

email;

phone;

company;

service type;

budget;

message.

But we do not request all of these fields simply because the form supports them.

Every additional field adds effort.

The form should collect what is required for the next commercial step.

13PRODUCT READER

Product launch landing page

A launch landing page may be built for:

a new product;

a new service;

a new version;

a limited offer;

an event;

a pre-order;

a waiting list.

The primary action may be:

buy;

request access;

ask for information;

reserve;

leave details for launch.

The page structure adapts to the commercial stage of the product.

14PRODUCT READER

Conversion landing page

Conversion does not always mean a sale.

It may mean:

lead;

phone call;

WhatsApp;

booking;

registration;

download;

demo;

order.

That is why we define before design:

What is the conversion for this page?

If there is no clear answer, the page does not yet have a sufficiently defined objective.

15PRODUCT READER

Content structure

There is no universal section order for every landing page.

Depending on the offer, we may use:

headline;

supporting copy;

CTA;

problem;

product / service;

benefits;

how it works;

what you receive;

price;

examples;

process;

FAQ;

final CTA.

The order is defined by what the user needs to understand before taking action.

We do not build the page from a rigid section template.

16PRODUCT READER

The headline

The first message needs to clarify quickly what the page offers.

We avoid headlines that sound polished but explain very little.

A strong headline should help the user recognise:

the offer;

the problem;

the result;

the context.

Clarity matters more than wordplay.

17PRODUCT READER

The CTA

The CTA should explain what happens next.

Examples:

Request a quote;

Book the consultation;

Ask for an estimate;

Reserve your place;

Start the configuration;

Order now.

We avoid generic CTAs such as:

Learn more;

Discover;

Explore

when the user is already on a commercial page and the next step can be stated clearly.

18PRODUCT READER

Forms

A form needs to be designed as part of the conversion flow, not added at the end of the page.

We review:

number of fields;

field types;

validation;

error states;

success message;

where the data is sent;

notifications;

tracking;

consent where required.

If the form needs to send leads into an external system, that connection may require a separate integration component.

19PRODUCT READER

WhatsApp, phone and other direct actions

A landing page may also use direct actions such as:

WhatsApp;

phone call;

email;

booking.

These actions should be measurable where consent and tracking configuration allow.

The action itself must still work when analytics is unavailable.

20PRODUCT READER

Content is part of the landing page

Design cannot compensate for unclear messaging.

That is why the content required for the page is developed together with the structure.

We work on:

headline;

supporting copy;

benefits;

explanations;

CTA;

FAQ;

microcopy.

We do not treat the landing page as an empty container that the client needs to fill later with unrelated copy.

21PRODUCT READER

Mobile

A campaign page needs to work extremely well on mobile.

We review:

first screen;

headline length;

CTA;

forms;

inputs;

buttons;

imagery;

spacing;

speed;

WhatsApp / phone actions.

Important information is not hidden behind hover or interactions that are difficult to use on mobile.

22PRODUCT READER

Speed

A landing page should not be unnecessarily overloaded with:

libraries;

heavy animation;

unoptimised video;

oversized images;

scripts with no clear purpose.

Especially with paid traffic, page speed is part of the experience you are paying to send users into.

We build with minimal necessary JavaScript and optimised assets.

23PRODUCT READER

Tracking

Before launch, we define the action that needs to be measured.

Events may include:

form submission;

WhatsApp click;

phone click;

email click;

booking;

download;

CTA click;

purchase;

another relevant conversion.

Where useful, we may also measure intermediate steps.

We do not create dozens of events without a reason.

We measure what helps us understand the result of the page.

24PRODUCT READER

Landing Page and Google Ads / Meta Ads

Landing Page Development can be purchased separately from campaign management.

You may need only the page.

Or the page may work together with:

Google Ads;

Meta Ads;

other traffic sources.

The campaign brings the user.

The landing page should turn that intent or interest into a measurable action.

They are separate components of the same commercial journey.

25PRODUCT READER

Landing Page and SEO

A campaign landing page should not be forced into becoming the main SEO page when its role is strictly commercial.

If the page answers a real organic search intent and needs to remain available long term, it may be indexable.

If it exists exclusively for:

a temporary campaign;

a test;

a limited offer;

an advertising-only variation,

the indexing strategy should be defined separately.

We do not automatically index every landing page simply because it has a URL.

26PRODUCT READER

Landing page variants

A campaign may sometimes require variants for:

different audiences;

different offers;

different messages;

different locations;

different products.

We do not create dozens of nearly identical pages without a reason.

Every variant needs a clear commercial role.

27PRODUCT READER

Testing and ongoing optimisation

Building the landing page is the first stage.

Once the page receives traffic, the data may show:

where users abandon;

which CTA they use;

whether forms are completed;

whether some sections are ignored;

differences between mobile and desktop;

differences between traffic sources.

Ongoing changes based on this data belong to Conversion Optimisation when they go beyond the initial page refinement.

28PRODUCT READER

How much does Landing Page Development cost?

EUR 50 / hour

The number of hours depends on:

offer complexity;

amount of content;

number of sections;

design;

forms;

functionality;

integrations;

tracking;

platform;

assets;

number of variants;

required QA.

Once we define the page objective, we estimate the required amount of work.

29PRODUCT READER