1. We analyse the current website
We review what exists, how it was built and what it needs to do today.
2. We understand what changed
We clarify:
the business;
the offer;
the audience;
objectives;
functionality;
how the website is currently used.
3. We decide what stays
We identify pages, content, URLs, functionality and technical components worth preserving.
4. We define what needs to change
We prioritise the real problems.
5. We rebuild the architecture and experience
We redesign the structure, navigation, content and UX/UI where needed.
6. We implement
We apply the redesign on the current platform or, where necessary, in a more suitable technical setup.
7. We protect continuity
We verify URLs, SEO, tracking, integrations and other elements that should not be lost during the transition.
8. We test and launch
We validate functionality, responsive behaviour, content, SEO, tracking and important user journeys.
9. A redesign is not only visual
The most visible change may be the design.
But many of the elements that determine whether the redesign actually works sit behind the interface.
Information architecture
Users need to understand where information lives and how to reach it.
Content
Copy needs to reflect the current offer and answer real user intent.
URLs
Existing addresses need to be reviewed before they are changed.
Unnecessary URL changes can create indexing issues, broken links and loss of page history.
Redirects
If an address needs to change, the old URL should point correctly to the relevant destination.
SEO titles and meta descriptions
These need to be reviewed for the new structure and content.
Images
They may require resizing, compression, renaming and correct alternative text.
Internal linking
The new architecture also needs coherent internal links.
Tracking
Important events need to be preserved, corrected or redefined so measurement continues after launch.
Integrations
Forms, CRM, payments, invoicing, couriers, analytics or other connections need to be validated after changes.
Performance
A redesign that looks better but loads slower can be a step backwards.
10. Website Redesign and SEO
A redesign can significantly affect organic visibility if changes are made without control.
Before changes, we review:
existing pages;
URLs;
indexability;
content structure;
internal linking;
metadata;
canonicals;
structured data;
sitemap;
existing redirects;
pages that already have organic value.
The objective is to improve the website without unnecessarily discarding search value it has already built.
If pages need to be removed or consolidated, we define what happens to their URLs.
11. Website Redesign and tracking
A redesign can break tracking even when the website still appears to work correctly.
Changes may affect:
buttons;
forms;
classes;
IDs;
URLs;
checkout flows;
user journeys;
components;
events.
That is why we review what is being measured before the redesign and what needs to be measured after launch.
Where existing tracking is incomplete or incorrect, it can be corrected as part of the project configuration.
12. Website Redesign and the platform
Website Redesign does not automatically mean changing platforms.
We can remain on the existing platform if it can support the new experience and future development.
Depending on the project, we may work with platforms such as:
WordPress;
Webflow;
Framer;
Shopify;
WooCommerce;
other existing systems;
custom development.
If the current platform itself is the problem, we need to determine whether the actual requirement is Website Migration or a complete rebuild.
13. Built for what comes next
The redesign should not only fix the visible problems of today.
The website should also be prepared for future requirements.
It can later support:
Tracking and measurement
To understand important user actions more clearly.
Google Ads and Meta Ads
Through pages and journeys better aligned with campaign intent.
CRM
For transferring and managing leads.
Automation
For processes triggered by forms, orders or other events.
Invoicing and payments
Where commercial workflows require them.
Courier and warehouse systems
For projects with sales and logistics operations.
API integrations
For connecting the website with other platforms.
Custom software
For functionality that cannot be implemented properly through the standard platform.
We redesign the website so it can continue evolving after the redesign itself is complete.
14. How much does Website Redesign cost?
The price depends on the current website and what needs to change.
We do not apply a standard per-page price and we do not assume that the entire site needs to be rebuilt.
The cost may be influenced by:
number of pages;
architecture complexity;
amount of content;
scale of UX/UI changes;
current platform;
technical changes;
functionality;
integrations;
existing SEO;
required redirects;
tracking;
performance;
custom development.
Send us the current website and tell us what you want to improve.
We use that information to define the configuration and cost.
15. Website Redesign is a System
Website Redesign can combine:
architecture;
content;
UX/UI;
SEO;
tracking;
implementation;
performance;
integrations;
functionality.
Because of this, we treat Website Redesign as a System, not as a purely visual intervention.
The required components are evaluated together in the context of the website.
We do not automatically add up the standalone catalogue prices of every service involved.
The configuration and total cost depend on what the website actually needs.
16. How long does it take?
The timeframe depends on the scale of the redesign.
As a general reference:
Limited redesign of a simple website
approximately 1–2 weeks
Complete redesign of a presentation website
approximately 2–4 weeks
Complex project with many pages, integrations or substantial development
1 month+
The actual timeframe is confirmed after the existing website has been analysed and the project configuration is clear.
17. What we need from you
To evaluate the redesign, the main things we need are:
the current website URL;
what no longer works the way you need it to;
what you want to improve;
what has changed in the business;
important functionality;
existing integrations;
current platform, if known;
access to analytics or Search Console where relevant and available;
information about campaigns if the website receives paid traffic;
known customer feedback or issues;
new materials that need to be added;
elements you want to preserve.
You do not need to arrive with the solution.
It is enough to show us the website and explain what needs to work better.
18. Frequently asked questions
How much does a website redesign cost?
It depends on the existing website and what needs to change.
We analyse structure, content, UX/UI, technical foundations, SEO and relevant functionality, then build the estimate around the actual project.
Does the entire website need to be rebuilt?
No.
We preserve what works and rebuild only what needs to change.
Does Website Redesign include copy?
Yes.
The copy required for pages that are rebuilt or updated is included in the redesign configuration.
Is SEO included?
Yes.
The redesign needs to account for URL structure, content, metadata, internal linking, canonicals, redirects and other elements that can affect search visibility.
Ongoing SEO work after launch remains a separate service where required.
Will I lose Google rankings after a redesign?
A redesign can affect search visibility if URLs, content and structure are changed without control.
That is why we review the existing website and build the necessary SEO migration.
We cannot promise that rankings will never change, but we avoid unnecessary changes and technical errors that can create avoidable losses.
Do we need to change platforms?
No.
We change platforms only when the existing one can no longer support the project properly.
Can we keep the current content?
Yes.
Valuable content can be preserved, reorganised or updated.
Can we keep part of the current design?
Yes.
A redesign does not automatically require replacing every visual element.
Will existing tracking still work?
We review and adapt it to the new implementation.
A redesign often changes the elements existing tracking depends on.
Can we add new functionality during the redesign?
Yes.
We include it in the project configuration when relevant.
19. Complementary components
We show components that extend the value of the redesigned website, not alternatives that duplicate the redesign itself.
Tracking & Analytics Implementation
Defines and measures the important actions in the redesigned experience.
SEO Services
Develop organic visibility after the website foundation and structure are correct.
Google Ads and Meta Ads
Can use the redesigned website and new landing experiences as stronger campaign destinations.
API & Systems Integration
Connects the website with CRM, ERP, WMS, invoicing, payments or other platforms.
Process Automation
Uses website actions to trigger operational or commercial workflows.
Content and Social Media
Can use the new structure and messaging to send users into a more coherent digital experience.
Custom Software Development
Adds functionality that the standard website platform cannot provide properly.
20. FINAL CTA
Show us the current website and what needs to work better.
We analyse what is worth preserving, what needs to be rebuilt and what needs to be prepared for the next stage.
CTA:
Request a website redesign estimate
Destination
WhatsApp.
Pre-filled WhatsApp message
Hi! I’d like an estimate for a website redesign. The current website is:
[link]
The main things I’d like to improve are:
[briefly describe them here]
WordPress
Framer