ACQUISITION

Press Release Distribution

We distribute the approved press release through the channels defined in the project and document where, when and how it was sent or published.

Unified Systems

press release submission

EUR 50 / hour

Request a press release distribution estimate

Complementary products

Press Release Writing Media Relations Launch & Promotional Campaigns

distribution of an already approved press release.

We send / publish the approved material through the channels included in scope.

We build the editorial relationship, media list, personalized pitch, follow-up and journalist coordination.

Distribution does not automatically mean editorial coverage.

01PRODUCT READER

First screen

We do not confuse:

sending the press release

with:

guaranteeing that an editorial team will turn it into an article.

We distribute the material correctly.

The publication decides what it does with it editorially.

The cost depends on:

number of recipients;

number of markets;

distribution method;

media list;

formatting required;

platforms used;

whether follow-up is included;

reporting;

any external publication fees.

External platform or publication costs are separate.

CTA support text:

Send us the press release or tell us if it still needs to be written separately. We define where it should be distributed, which external costs apply and what can be tracked after distribution.

02PRODUCT READER

What problem does it solve?

A strong press release may still have little value if:

it does not reach the right recipients;

it is sent to incorrect addresses;

formatting breaks;

images are missing;

links do not work;

the media contact is unclear;

it is sent too late;

it is sent too early;

distribution cannot be documented;

paid publication is confused with editorial coverage;

the same database is used regardless of the subject;

there is no delivery record;

UTM parameters are missing where we control the link;

nobody knows what happened after distribution.

The product organizes distribution execution.

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What does the product do?

Depending on scope, the service may include:

final-version validation;

distribution preparation;

headline validation;

media-contact validation;

link validation;

attachment validation;

formatting for distribution;

distribution list;

list segmentation;

email-subject preparation;

sending the release;

publishing through approved platforms;

UTM parameters where appropriate;

delivery records;

confirmation tracking;

publication-link collection;

final report.

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What you receive

Deliverables may include:

press release prepared for distribution;

approved recipient list;

segmentation;

email subject line;

accompanying message;

attachments or links;

distribution execution;

timestamp / delivery records;

recipient status where observable;

publication list where available;

links to published coverage;

external-cost record;

distribution report.

Where the project only involves execution against a client-provided list, scope may be simpler.

05PRODUCT READER

How we work

1. Receive the press release

The final version or material requiring validation.

2. Validate status

Is it approved for distribution?

3. Define the objective

What should distribution achieve?

4. Define the list / channels

Who receives it and where?

5. Segment

Where necessary.

6. Prepare the message

Subject, email body, links and materials.

7. Configure tracking

UTM parameters where relevant.

8. Run QA

Text, list, links, dates and materials.

9. Distribute

Through the approved channels.

10. Monitor

Delivery, responses and observable publication activity.

11. Centralize

We build the execution record.

12. Report

What was sent, which responses appeared and which publications could be identified.

63. How much does Press Release Distribution cost?

EUR 50 / hour

The cost depends on:

number of recipients;

research;

segmentation;

markets;

platforms;

format;

number of versions;

tracking;

reporting;

follow-up where included.

Platform, publication or other external supplier fees are separate.

64. How long does it take?

Duration depends on:

press-release readiness;

list size;

number of markets;

segmentation;

announcement date;

platforms used;

follow-up scope.

We can control preparation and distribution time.

We do not control when a publication chooses to respond or publish.

65. What we need from you

To begin, it helps to have:

final press release;

website;

distribution date;

date when the information may become public;

language version / versions;

images;

press kit where available;

media contact;

existing distribution list where available;

priority publications or markets;

approval for external costs where applicable;

restrictions;

tracking requirements.

Where no final press release exists, it can be created through the separate Press Release Writing product.

66. Frequently asked questions

How much does press release distribution cost?

The service costs EUR 50 / hour.

External costs are separate.

Do you send the press release to the media?

Yes.

That is the core purpose of the product.

Can you work with a press release written by us?

Yes, if the material is approved and suitable for distribution.

Can you also write the press release?

Yes, through the separate Press Release Writing product.

Do you build the publication list?

It may be included in scope.

Where broader editorial research and personalized outreach are required, the project may need Media Relations.

Do you follow up?

Follow-up may be included explicitly in scope.

It is not automatically included in every distribution project.

Can you distribute to local press?

Yes.

Can you distribute nationally?

Yes, where the subject and scope justify it.

Can you distribute internationally?

Potentially, where the correct language version, market and list are available.

Scope is defined separately.

Do you use external distribution platforms?

Yes, where the platform is approved and appropriate for the project.

External fees are separate.

Do you guarantee publication?

No.

Do you guarantee a specific number of websites?

Not where we are discussing earned media.

Any commercial publication package needs to be presented separately and transparently.

Do you guarantee a backlink?

No.

Do you guarantee dofollow?

No.

Can you use UTM parameters?

Yes, where we control the link and there is a measurement reason.

Do we receive a report?

Yes, where reporting is part of scope.

We can document distribution, observable responses and identified publications.

Are journalist relationships included?

Not automatically.

For personalized outreach and media relations, use Media Relations.

67. Complementary components

We show only products that logically continue the activity.

Press Release Writing

For creating the material that will be distributed.

Media Relations

For media lists, personalized pitching, editorial follow-up, interviews and journalist relationships.

Launch & Promotional Campaigns

For broader initiatives where press-release distribution is only one component.

68. FINAL CTA

You have the press release. We organize the distribution.

We validate the material, list, timing and channels and distribute it through the approved mechanisms with a clear execution record.

CTA:

Request a press release distribution estimate

Destination

WhatsApp.

Pre-filled WhatsApp message

Hi! I’d like to distribute a press release. The website is:

[link]

The press release is:

[ready / in progress / needs to be written]

The target market is:

[local press / national press / industry / international]

The distribution date is:

[date / not defined yet]

I already have a media list:

[yes / no]

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What we do not do / What we do not promise

60. What we do not do

Press Release Distribution does not mean:

spamming thousands of addresses;

sending without selection;

guaranteed publication;

guaranteed articles;

guaranteed backlinks;

guaranteed dofollow links;

editorial control;

selling contact databases to the client;

disguised advertorials;

guaranteed traffic;

guaranteed sales;

“100 guaranteed websites” without transparency about the publication type.

61. What we do not promise

We do not automatically promise:

a fixed number of publications;

publication in a specific outlet;

full republication;

preservation of the original headline;

backlinks;

dofollow;

traffic;

leads;

sales;

SEO impact.

We can control:

preparation;

approved distribution list;

distribution process;

timing;

QA;

delivery records.

We do not control third-party editorial decisions.

07PRODUCT READER

What does press release distribution mean?

Depending on the project, distribution may include:

sending to journalists;

sending to publications;

sending to editorial teams;

using an approved media database;

using a distribution platform;

publishing through approved websites or channels;

sending to media partners;

other approved mechanisms.

Not every project uses the same method.

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The material must be final

We do not distribute a document that:

still contains placeholders;

includes unverified figures;

includes unapproved quotes;

has the wrong date;

contains confidential information;

has no contact details;

does not have final approval.

Before distribution, there needs to be a:

FINAL APPROVED VERSION

09PRODUCT READER

Writing is not automatically included

If the material does not exist or requires substantial rewriting, we use the separate product:

Press Release Writing

Distribution does not automatically turn a weak draft into a strong editorial press release.

10PRODUCT READER

Distribution list

The list should be relevant to the subject.

It may include:

journalists;

editorial teams;

publications;

vertical media;

local media;

national media;

business media;

niche publications;

other relevant media contacts.

We do not optimize only for volume.

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Client-provided list

We can also work with a list supplied by the client.

Within reasonable limits, we may review:

formatting;

duplicates;

clearly invalid addresses;

segmentation;

obvious usability issues.

The client remains responsible for the legality and permitted use of databases it provides.

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List built by Unified Systems

Where we need to build the list, scope may include:

research;

publication identification;

journalist identification;

classification;

segmentation;

prioritization.

This work may move the project closer to Media Relations where personalized outreach and editorial relationship-building are required.

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Segmentation

Not every publication needs the same context.

We may segment by:

industry;

geography;

publication type;

audience;

subject;

relevance.

The core information remains the same.

The surrounding context may be adapted.

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Standard distribution vs personalized outreach

Standard distribution

The material is sent to the approved list in a coherent format.

Personalized outreach

The message is adapted to the journalist / publication and may include a pitch, context and editorial follow-up.

This belongs more naturally to:

Media Relations.

We do not confuse the two.

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Email subject line

The subject should explain quickly what the message contains.

We avoid:

clickbait;

unsupported superlatives;

CAPS LOCK;

wording that looks like spam.

The press-release headline may inform the subject line, but does not need to be copied mechanically where a clearer email subject works better.

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Accompanying message

The email should not duplicate the entire press release unnecessarily.

It may include:

who we are;

what we are sending;

why it is relevant;

link / attachment;

contact details.

For personalized pitching, we use the Media Relations scope.

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Press release inside the email

Depending on the channel, the press release may be distributed:

in the email body;

as a document;

through a link;

through an appropriate combination.

The choice depends on:

channel;

recipient;

formatting;

available materials.

We do not use heavy attachments without a reason.

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Attached documents

Where necessary, we may prepare:

DOCX;

PDF;

other approved formats.

The priority is accessibility.

We do not require a journalist to download five files just to understand the subject.

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Images

Visual materials may be distributed through:

link;

press kit;

approved folder;

lightweight attachments where appropriate.

Images should be:

real;

approved;

usable;

sufficiently clear;

clearly named.

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Press kit

Where a press kit exists, distribution may direct the journalist to it.

The press kit may include:

press release;

images;

biography;

logo;

data;

additional information.

It is not automatically included merely because the press release is being distributed.

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Timing

Distribution timing should be coordinated with:

announcement date;

product launch;

spokesperson availability;

website publication;

digital campaign;

embargo;

project calendar.

We do not send the release after the information has lost relevance.

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Publication date and time

Where the information cannot become public immediately, this needs to be clear.

The project may use:

immediate release;

fixed publication date;

embargoed material where the relationship and agreement support it.

Distribution must respect the approved timing.

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Embargo

Simply writing:

EMBARGO

does not automatically bind the recipient.

Managing an embargo requires:

clarity;

agreement;

context.

For deeper editorial coordination, we use Media Relations.

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Local press distribution

For local businesses, scope may focus on:

city;

county / region;

local publications;

local verticals.

We do not automatically include national media when the subject is strictly local.

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National distribution

For subjects with wider relevance, distribution may include:

national publications;

business media;

industry media;

other relevant categories.

Relevance remains the primary criterion.

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Niche distribution

Sometimes a small number of highly relevant publications is more valuable than broad distribution.

Examples:

technology;

ecommerce;

retail;

medical;

veterinary;

hospitality;

business;

other industries.

We do not equate number of addresses with distribution quality.

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Distribution platforms

Some projects may use external distribution or publishing platforms.

Where there is:

subscription fee;

per-release fee;

per-publication fee;

another external fee;

that cost is separate from the Unified Systems service fee.

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External costs

The separation is clear:

Unified Systems

EUR 50 / hour for our work.

External provider / publication / platform

Separate cost where applicable.

We do not automatically include external costs in our hourly rate.

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Paid publication

Some websites may offer press-release publication for a fee.

That is:

paid placement.

We do not present it as:

earned media.

The client needs to understand exactly what is being purchased.

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Editorial publication

Where an editorial team decides to use the material without a publishing fee, that is an editorial decision.

Distribution can make the information available.

It cannot force the editorial team to publish.

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Full republication

A publication may:

republish the release in full;

edit it;

summarize it;

use only part of it;

turn it into an article;

ignore it.

We do not guarantee full republication.

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Published headline

The press-release headline is not automatically the headline used by the publication.

The editorial team may choose another title.

We do not promise editorial control.

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Backlinks

Distribution does not guarantee:

links;

backlinks;

dofollow links;

anchor text;

links to a specific destination.

The publication controls the published material.

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SEO

Distribution may lead to online publication.

But we do not sell this product as:

a link-building scheme.

We do not promise:

authority;

rankings;

organic traffic;

indexation;

backlinks.

The primary objective is distribution of press information.

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Press-release URL

Where the business also publishes the release on its own website, we may use that page as a reference resource.

But we do not intentionally build a network of duplicate pages for SEO.

External publication remains controlled by each destination.

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UTM parameters

Where we control the link being sent and there is a measurement reason, we may use parameters such as:

utm_source=

utm_medium=referral

utm_campaign=

Values should remain consistent with the business’s wider taxonomy.

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UTM per publication

It is not mandatory to use a unique UTM value for every recipient.

The decision depends on:

what we want to measure;

how the link is distributed;

analysis capability;

how much control we have over publication.

We do not create hundreds of parameter variations with no analytical value.

38PRODUCT READER

Publication-modified links

A publication may:

remove UTM parameters;

rewrite the URL;

use a redirect;

use another link;

include no link.

This is outside our editorial control.

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Referral traffic

Where a link appears, we may review referral traffic in analytics within the limits of available measurement.

Not every publication will generate measurable traffic.

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Distribution tracking

Depending on the method used, we may document:

sent;

undelivered;

confirmation;

response;

publication;

link.

The level of observability depends on the tool used.

We do not invent statuses we cannot demonstrate.

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Email delivery

An email being sent does not automatically mean it was:

read;

reviewed;

accepted;

published.

Where delivery data exists, we interpret it correctly.

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Open tracking

Where the distribution tool provides open tracking, that data should be interpreted carefully.

An open does not automatically mean editorial interest.

And the absence of an open does not always prove the message was not seen.

We do not treat open rate as the final verdict.

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Click tracking

Clicks on:

press release;

press kit;

images;

website

may indicate interest.

They do not automatically mean publication intent.

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Responses

Where distribution generates:

requests for additional information;

image requests;

interview requests;

clarification requests;

these should be handled promptly.

Where the project requires ongoing journalist coordination, it may continue through Media Relations.

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Follow-up

Follow-up is not automatically included in every distribution project.

Where included, we define:

who receives follow-up;

when;

how many times;

which message is used.

We do not spam.

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Personalized follow-up

Where follow-up becomes:

contextual;

personalized;

based on the journalist’s history;

relationship-oriented;

it belongs more naturally to Media Relations.

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Databases

Contact databases need to be used responsibly.

We do not use lists obtained through unclear methods simply to increase distribution volume.

Source legitimacy and relevance matter.

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Personal data

Journalist email addresses and other personal data should be handled according to applicable requirements and the professional purpose of the relationship.

We do not sell or transfer contact databases as a separate product through this service.

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Bounces

Invalid addresses or known bounces should be removed from recurring processes where possible.

We do not repeatedly send to addresses we know do not work.

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Duplicates

Where possible, we check duplicates in the list.

We do not want the same journalist receiving the same press release several times without a reason.

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Multiple press release versions

Different markets or audiences may require different versions.

It needs to be clear:

which version;

which language;

which market;

which list.

We do not accidentally distribute the wrong version.

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RO and EN versions

Where both RO and EN versions exist, distribution should map them correctly.

For example:

RO media -> RO version;

international / EN media -> EN version;

where that configuration is appropriate.

We do not assume every recipient prefers the same language.

53PRODUCT READER

Version control

Before distribution, we lock the final file / final text.

Once distribution begins, we should not discover that:

an old draft was sent;

the quote was not approved;

the price was wrong;

the link was outdated.

Version control is mandatory.

54PRODUCT READER

Pre-distribution QA

We verify:

headline;

text;

names;

job titles;

figures;

quotes;

links;

images;

media contact;

date;

language;

list;

segmentation;

email subject;

UTM parameters where used;

approved external costs.

55PRODUCT READER

Distribution evidence

Depending on the mechanism used, we may deliver evidence such as:

recipient list;

date;

status;

platform;

confirmations;

publication links.

We do not claim the material was published simply because it was sent.

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Report

The report may include:

number of recipients;

publication categories;

sends;

known bounces;

responses;

requests;

identified publications;

links;

external costs;

observations.

57PRODUCT READER

Publication log

Where published material appears, we may document:

publication;

headline;

date;

URL;

coverage type;

earned / paid where known.

The distinction between earned and paid remains explicit.

58PRODUCT READER

Press Release Distribution vs Media Relations

Press Release Distribution

Executes delivery of the approved material through approved channels.

Media Relations

Builds the relationship through:

personalized pitching;

strategic outreach;

follow-up;

interviews;

expert commentary;

ongoing media relationships.

Distribution may be one component of Media Relations.

It is not equivalent to the full product.

59PRODUCT READER

Distribution vs writing

Press Release Writing

We write the material.

Press Release Distribution

We send the material.

The client may already have a press release written by another team.

We can distribute it if it passes the required checks.

60PRODUCT READER

Distribution vs advertorial

Press-release distribution is not the same as purchasing an advertorial.

Where a publication requires payment for content:

the cost is separate;

the format is commercial;

it needs to be presented transparently.

61PRODUCT READER

Distribution vs launch campaign

A launch campaign may include press-release distribution as one component.

But the broader campaign may also include:

Ads;

social;

landing page;

tracking;

content.

Press-release distribution is only one possible action.

62SEARCH TERRITORY

Support intents

press release submission

Press Release Distribution

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