1. Receive the brief
What needs to be communicated?
2. Validate the main fact
What happened?
3. Clarify relevance
Why does it matter?
4. Collect the information
Data, context, people, quotes and materials.
5. Define the structure
Headline, lead, body, quotes and boilerplate.
6. Write
We build the first version.
7. Fact-check
We correct data and factual information.
8. Revise
We incorporate relevant feedback.
9. Finalize
We deliver the approved version.
54. How much does Press Release Writing cost?
EUR 50 / hour
The cost depends on:
subject complexity;
research;
amount of information;
data;
quotes;
number of sources;
number of versions;
languages;
approval process.
We estimate the time after receiving the brief.
55. How long does it take?
Duration depends on:
quality of available information;
research;
availability of data;
quote approvals;
number of people involved;
deadline.
Where there is a fixed announcement date, it should be communicated from the beginning.
56. What we need from you
To write the release, it helps to have:
company;
website;
subject;
main information;
announcement date;
people involved;
data;
figures;
sources;
quotes or people available to be quoted;
product / service information;
images where relevant;
media contact;
confidentiality restrictions;
approvers;
deadline.
You do not need to arrive with the text already written.
57. Frequently asked questions
How much does a press release cost?
The service costs EUR 50 / hour.
The final cost depends on the complexity of the material.
Do you write the press release from scratch?
Yes.
We can work from a brief, notes, documents and information supplied by the client.
Can you rewrite an existing press release?
Yes.
Where a draft already exists, we can restructure and edit it.
Do you do research?
Yes, where required and included in scope.
Do you write the headline?
Yes.
Do you write the quotes?
We can draft proposed quotes based on real information and approved messaging.
The quote needs to be approved by the person it is attributed to.
Can you write the release in English?
Yes.
The EN version is treated as an approved language deliverable within scope.
Do you send the press release to journalists?
Not automatically.
For outreach, use Media Relations.
Do you build a media list?
Not automatically within this product.
That belongs to Media Relations where required.
Do you guarantee publication?
No.
Do you guarantee a backlink?
No.
Can you write for a product launch?
Yes.
Can you write for a service launch?
Yes.
Can you write for investments or partnerships?
Yes, where real and approved information is available.
Can you write for events?
Yes.
Can the release also be published on the website?
Yes, where the business wants to publish the material or an adapted version.
A separate editorial adaptation may be useful for the website.
58. Complementary components
We show only products that can logically continue after the press release is written.
Media Relations
For media list, pitch, outreach, follow-up and press-request coordination.
Launch & Promotional Campaigns
For a broader commercial initiative where the press release is one component.
Brand Messaging & Voice
For clarifying broader brand messaging where it is not sufficiently defined.
59. FINAL CTA
Tell us what you need to announce.
We turn the information into a clear, factual press release prepared for editorial use.
CTA:
Request press release writing
Destination
WhatsApp.
Pre-filled WhatsApp message
Hi! I’d like help writing a press release. The website is:
[link]
The subject is:
[launch / service / investment / partnership / event / other information]
The information can become public on:
[date / not defined yet]
The materials I already have are:
[brief / data / figures / quotes / draft / nothing prepared]
Unified Systems
Press Release Writing