Infrastructura

Audit tracking

Verificam infrastructura de measurement pentru a afla daca datele descriu realitatea. Analizam GA4, GTM, events, conversions, ecommerce, attribution, consent si data flows. Intrebarea este “Datele pe care le vedem pot sustine o decizie?”.

Google Analytics 4

Google Tag Manager

verificare GA4verificare GTMtracking gresitconversii lipsadebugging tracking

50 EUR / ora

Solicita auditul de tracking.

Produse complementare

Implementare tracking si analytics Google Ads Meta Ads Optimizare conversie Integrare CRM Dashboard si raportare interna

Pagina diagnosticheaza infrastructura de measurement in profunzime si nu inlocuieste Implementare tracking, auditurile de canale, CRO sau dashboard/reporting.

Auditul livreaza diagnostic -> evidence -> impact -> priority -> recommendation -> report; implementarea se aproba separat.

01PRODUCT READER

Primul ecran

02PRODUCT READER

Cand ai nevoie de Audit tracking

Cand GA4/GTM sunt neclare, exista legacy tags, duplicate/missing conversions, Purchase/value/currency problems, form timing errors, platform discrepancies, lost UTM/GCLID, broken cross-domain, Pixel/CAPI dedup problems, unclear server-side/consent, sau vrei diagnostic independent inainte de rebuild.

03PRODUCT READER

Ce este Audit tracking

Investigam real action -> website/app -> dataLayer/code -> GTM/tag -> platform -> event -> conversion -> report si verificam existence, necessity, timing, frequency, data correctness, destination, interpretability, consent si documentation.

04PRODUCT READER

Ce primesti concret

Inventory; GA4/GTM/Google tag; events/parameters/key events/conversions; forms/direct actions; ecommerce/Purchase/value/currency/transaction ID; duplicate/missing events; taxonomy/dataLayer; Ads tracking/UTM/GCLID; Pixel/CAPI/dedup; cross-domain/referrals; consent/CMP/Consent Mode; server-side/first-party; data flows; debugging, real journey testing, impact, prioritization, recommendations and final report.

05PRODUCT READER

Cum lucram

Objective -> business/conversions -> permissions -> inventory -> event architecture -> journey testing -> GA4/GTM -> Ads/ecommerce/attribution/consent -> debugging -> reconciliation -> prioritization -> report.

06PRODUCT READER

Ce nu facem si ce nu promitem

Nu oferim free implementation, changes without approval, warning=problem, raw exports, forced reconciliation, invented upsell, full legal/cyber/CRO/Ads audit. Nu promitem historical recovery, 100% observability/tracking, perfect attribution, identical numbers, automatic performance improvement or removal of browser/consent limits.

07PRODUCT READER

Intrebari frecvente

GA4/GTM, missing/duplicate events, Purchase, ecommerce reconciliation, forms/direct actions, Ads conversions, Pixel/CAPI, dedup, UTM/GCLID, cross-domain, consent/Consent Mode and server-side can be reviewed. Fixes are separate. Report is independent. No 100% tracking or identical-number guarantee.

08PRODUCT READER

Auditul incepe cu businessul

Mai intai definim ce vinde businessul, ce este rezultat comercial, ce inseamna lead/conversion, ce funnel-uri si campanii folosesc datele si cine ia decizii. Intai “Masuram lucrurile potrivite?”, apoi “Le masuram corect?”.

09PRODUCT READER

Inventarul infrastructurii

Mapam GA4, streams, Google tags, GTM containers, Ads, Pixel/CAPI, ecommerce, CMP, server-side, custom tags, booking, CRM si alte sources/destinations.

10PRODUCT READER

GA4, events si parameters

Verificam property/stream/tag, collection, events, parameters, key events, custom dimensions, ecommerce, cross-domain, referrals, Ads integration, naming, duplicates, obsolete/missing events. Pentru fiecare event: real action -> trigger -> timing -> frequency -> parameters -> destination -> role.

11PRODUCT READER

Missing events, duplicate events si timing

Identificam missing form/booking/WhatsApp/phone/lead/cart/checkout/Purchase, duplicate direct tag+GTM/two containers/plugin+GTM/Pixel+CAPI/refresh si timing errors precum Submit click != Lead sau Pay click != Purchase.

12PRODUCT READER

Event architecture si naming

Verificam coerenta event names si evitam sinonime multiple sau generic click pentru actiuni diferite.

13PRODUCT READER

dataLayer si GTM

Analizam dataLayer structure/naming/timing/order/persistence/stale values/ecommerce objects si GTM tags/triggers/variables/legacy/duplicates/Custom HTML/consent/dependencies.

14PRODUCT READER

Tag-uri duplicate, legacy si Custom HTML

Identificam incarcare multipla, old IDs/pixels/conversions/UA legacy. Custom HTML este evaluat dupa rol, duplication, consent si dependencies.

15PRODUCT READER

Ecommerce si Purchase

Analizam funnel events si Purchase trigger/transaction ID/value/currency/items/quantities/price/tax/shipping/coupon/duplicates/refresh behaviour.

16PRODUCT READER

Reconciliere cu ecommerce

Comparam analytics Purchase cu real orders unde datele permit, fara a cere equality absoluta; consent, blockers, timing, refunds, payment status si browser limits pot explica diferente.

17PRODUCT READER

Formulare si actiuni directe

Verificam form start/submit/success/errors/AJAX/redirect/thank-you/duplicates/parameters si pastram click != conversation/call/email boundary.

18PRODUCT READER

Cross-domain, referrals si platforme externe

Verificam session continuity, link decoration, self-referrals, source si final conversion pentru booking/external checkout/payment provider.

19PRODUCT READER

UTM, GCLID si Google Ads conversion tracking

Verificam UTM taxonomy/naming/persistence, auto-tagging/GCLID/redirects si Ads conversion source/trigger/Primary-Secondary/value/currency/transaction ID/duplicates/GA4 relationship/real action.

20PRODUCT READER

Meta Pixel, CAPI si deduplicare

Verificam Pixel ID/events/Lead/Purchase/value/currency/product IDs/timing/duplicates/consent si CAPI server events/event IDs/browser relationship/deduplication.

21PRODUCT READER

Server-side si first-party measurement

Analizam server architecture/container/clients/tags/request flow/event mapping/endpoints/consent/transformations/destinations/documentation. Complexity may be judged unjustified; first-party is not consent bypass.

22PRODUCT READER

Consent

Verificam CMP/default/accept/reject/preferences si platform behaviour, inclusiv Google consent states unde relevant. Auditul tehnic nu inlocuieste consultanta juridica.

23PRODUCT READER

Source of truth, diferente si attribution

Ecommerce orders, GA4 website behaviour, Ads delivery, CRM lead status, commercial system revenue. Separăm explainable platform differences de measurement errors; nu promitem customer journey reconstruction perfecta.

24PRODUCT READER

Debugging si testarea journey-urilor

Folosim browser/network/GTM Preview/DebugView/platform diagnostics/test forms/orders/payloads/logs si testam success + failure states.

25PRODUCT READER

Diferite device-uri, template-uri si piete

Verificam desktop/mobile/browsers/templates/RO-EN/domains/currencies/markets unde problema o cere.

26PRODUCT READER

Tracking, performanta, securitate si date personale

Putem semnala duplicate/unnecessary scripts, excessive third-party requests, sensitive parameters, excessive access sau PII, dar nu transformam produsul in full performance/cyber/legal audit.

27PRODUCT READER

Relatia cu CRM si dashboards

Website lead != qualified/sale/revenue. CRM si dashboard-uri pot necesita investigatii sau produse separate daca problema este in integrare/reporting.

28PRODUCT READER

Audit tracking vs celelalte audituri

Audit vs implementation; vs Google/Meta channel audits; vs Marketing & Channel Audit; vs UX/CRO. Fiecare raspunde unei intrebari diferite.

29PRODUCT READER

Probleme, impact si prioritizare

Separăm symptom de cause si prioritizam dupa conversion/revenue/bidding/attribution/user impact/risk/dependencies/effort. Severity poate fi Critical/Important/Improvement.

30PRODUCT READER

Ce poate concluziona auditul

Poate confirma tracking corect sau recomanda missing/removal of events, Purchase/form fixes, dataLayer/GTM/GA4 cleanup, Ads/Pixel/CAPI/dedup/consent/UTM/cross-domain/server-side interventions, rebuild, insuficienta datelor sau nicio interventie majora.

31PRODUCT READER

Raportul final

Executive summary, objective, scope, infrastructure, event/conversion inventory, findings, evidence, impact, severity, priority, recommendation, dependencies, limitations, next steps. Pentru fiecare problema: ce se intampla, cum stim, de ce conteaza, ce trebuie facut.

32PRODUCT READER

Auditul nu modifica automat infrastructura

Nu modificam GA4/GTM/tags/triggers/dataLayer/conversions/Ads/Pixel/CAPI/consent/server-side/UTM/code fara aprobare. Implementation is separate.

33PRODUCT READER

Pret, produs individual, durata si ce avem nevoie

EUR 50/hour. Scope varies by platforms/events/conversions/ecommerce/Ads/Pixel/CAPI/dataLayer/UTM/cross-domain/consent/server-side/domains/systems. Standalone Component. Duration varies. Need website, access, suspected problems, relevant platforms, documentation, recent changes and discrepancy examples.

34SEARCH TERRITORY

Intentii suport

verificare GA4

verificare GTM

tracking gresit

conversii lipsa

debugging tracking

Audit tracking

Confidentialitatea ta conteaza