1. We analyse the current store
We understand:
what it sells;
how it is structured;
how it is managed;
how customers buy;
how orders are processed.
2. We identify the problems
We separate visual issues from structural, technical and operational ones.
3. We define what stays
We do not rebuild things that already work properly.
4. We rebuild the architecture
We define how the following should be organised:
navigation;
catalogue;
categories;
products;
purchase journey.
5. We redesign the experience
We build the UX/UI around the new architecture.
6. We implement
We apply the redesign in the current platform or in the target setup if the project also includes migration.
7. We validate connected systems
Tracking, payments, delivery, integrations and operational processes need to continue working.
8. We test
We test the store from navigation through order completion.
9. We launch and verify
After launch, we validate functionality, tracking and critical areas.
10. The catalogue
The catalogue is one of the first components we review.
Problems may come from:
too many categories;
too few categories;
unclear product classification;
variants used incorrectly;
inconsistent attributes;
naming that is difficult to understand;
filters that do not reflect how customers search;
duplicate products;
structures designed for administration rather than purchase.
The redesign can reorganise the catalogue without unnecessarily changing products that are already correct.
11. Navigation, search and filters
A strong catalogue is not useful if customers cannot reach the right product quickly.
We evaluate:
Navigation
Is it clear where the user needs to go?
Search
Can users quickly find a product they already know?
Filters
Do filters help reduce options using criteria that actually matter?
Sorting
Is sorting useful for how products are really compared?
These mechanisms need to be designed around the actual catalogue rather than added mechanically.
12. Product pages
The product page is one of the central points of an ecommerce redesign.
It may need to clarify:
product;
price;
variants;
availability;
benefits;
features;
images;
delivery;
returns;
related products;
purchase CTA.
The order of information needs to support the decision.
We do not force the same informational template onto products that require different explanations.
13. Cart
The cart needs to provide clarity and control.
Customers should understand:
which products they selected;
selected variants;
quantity;
price;
discounts;
known costs;
what happens next.
The cart should not become an intermediate page full of distractions.
14. Checkout
Checkout is evaluated as a process, not simply as a screen.
We review:
number of steps;
fields;
errors;
clarity of costs;
payment methods;
delivery;
mobile experience;
data validation;
important messages;
order confirmation.
The platform may limit certain changes.
We do not promise customisations the platform does not support.
15. Payments and delivery
The redesign may change how these options are presented or selected.
We review:
active methods;
ordering;
messaging;
costs;
thresholds;
zones;
checkout compatibility.
We do not change the payment provider or courier simply because a redesign is taking place.
Such changes need an operational or commercial reason.
16. Post-order operations
The customer experience does not end at Purchase.
The redesign needs to account for what happens after the order is placed.
The store may communicate with:
payment processor;
invoicing;
warehouse;
WMS;
ERP;
courier;
email;
CRM;
other systems.
If we modify order structure, products, SKUs or checkout, we also need to consider the impact on these connections.
17. Ecommerce Redesign and tracking
A redesign can break tracking even if the store continues processing orders.
Potentially affected events include:
view_item;
product selection;
add_to_cart;
remove_from_cart;
view_cart;
begin_checkout;
checkout events;
purchase;
order values;
products within the order;
traffic sources;
custom events.
That is why we inventory existing measurement and validate it after implementation.
A script being present in the code does not automatically mean tracking is correct.
18. Ecommerce Redesign and SEO
An ecommerce store can accumulate a significant amount of URL history and organic value over time.
A redesign needs to handle carefully:
category pages;
product pages;
URLs;
filters;
variants;
canonicals;
metadata;
internal linking;
sitemap;
structured data;
out-of-stock products;
discontinued products;
redirects.
If the architecture changes without control, existing value can be lost.
The objective is to improve the experience without unnecessarily discarding what already works organically.
19. Redesign and the platform
A redesign does not automatically mean changing platforms.
We can redesign stores built on platforms such as:
Shopify;
WooCommerce;
other ecommerce platforms;
custom configurations.
If the current platform can support the required store properly, we may keep it.
If the platform itself is one of the main reasons the store can no longer evolve, then Ecommerce Migration needs to be considered separately.
20. Redesign and content
Rebuilding the experience may also require content changes.
We may update:
categories;
product pages;
naming;
descriptions;
benefits;
delivery information;
returns;
payment information;
FAQ;
CTAs;
checkout microcopy.
Copy required for the structure we redesign is handled within the project.
Recurring content production remains separate.
21. Mobile ecommerce redesign
An ecommerce redesign needs to be designed for mobile from the beginning.
We review:
navigation;
menu;
search;
filters;
imagery;
variants;
CTA;
cart;
checkout;
payment.
We do not design the desktop store first and then try to compress the same experience onto mobile.
22. What we can measure before and after
Where enough data exists, the redesign can be evaluated through indicators such as:
search usage;
filter interaction;
product views;
add to cart;
begin checkout;
checkout abandonment;
purchase;
behaviour by device;
errors;
speed;
page journeys.
These data points help us understand behaviour.
We do not automatically promise higher conversion simply because the store has been redesigned.
23. How much does Ecommerce Redesign cost?
Pricing depends on the current store and the scale of the changes.
The cost may be influenced by:
platform;
catalogue size;
category structure;
variants;
number of templates;
scale of UX/UI work;
checkout;
payments;
delivery;
content;
existing SEO;
tracking;
integrations;
applications;
custom development;
data migration;
number of languages or markets;
QA complexity.
We do not calculate the project solely based on the number of pages.
We analyse the store and define the project around what actually needs to change.
24. Ecommerce Redesign as a System
Ecommerce redesign may combine:
architecture;
catalogue;
UX/UI;
content;
product experience;
cart;
checkout;
payments;
delivery;
SEO;
tracking;
integrations;
operations.
That is why we treat it commercially as a complete System within Experience.
The required components are evaluated together.
We do not mechanically add up the standalone catalogue prices of all services involved.
25. How long does it take?
The timeframe depends on store complexity and the scale of the redesign.
A limited redesign is very different from a project that includes:
catalogue restructuring;
complete UX/UI redesign;
checkout changes;
hundreds or thousands of products;
SEO migration;
tracking;
integrations;
platform migration.
The timeframe is defined after analysing the store and establishing the project scope.
We do not publish one universal duration for ecommerce projects with substantially different complexity.
26. What we need from you
For the initial assessment, it helps to have:
current store URL;
platform;
what no longer works well;
what you want to improve;
approximate number of products;
categories;
variants;
markets;
languages;
payment methods;
delivery methods;
integrations;
invoicing systems;
ERP or WMS, where present;
traffic data;
analytics;
Search Console;
campaign information;
known customer issues;
elements you want to preserve.
You do not need to arrive with the solution.
We need to understand the store and the problem.
27. Frequently asked questions
How much does an ecommerce redesign cost?
Pricing depends on the existing store, catalogue, UX/UI, checkout, integrations, tracking, SEO and scale of the changes.
Once we review the store, we can estimate the project.
Does the entire store need to be rebuilt?
No.
We preserve what works and rebuild only the components that need to change.
Can you redesign a Shopify store?
Yes.
We can work with Shopify where the store configuration and project requirements allow the required changes.
Can you redesign WooCommerce?
Yes.
We review the existing configuration and define what should stay and what needs rebuilding.
Do I need to change platforms?
No.
A redesign does not automatically require migration.
Can you change the platform as well?
Yes, but then the project also includes Ecommerce Migration.
Can you rebuild the catalogue?
Yes, if the current catalogue structure is part of the problem.
Can you redesign product pages?
Yes.
They can be rebuilt in structure, content and UX/UI.
Can you change checkout?
Yes, within the limits of the platform and configuration being used.
We do not promise changes the platform cannot support.
Is tracking validated?
Yes.
A redesign can affect ecommerce events, so they need to be validated after implementation.
Is SEO protected?
We treat URLs, content, canonicals, redirects and other relevant SEO elements as part of the transition.
We cannot guarantee there will be no organic fluctuations, but we avoid losses caused by uncontrolled changes.
Does redesign guarantee higher conversion?
No.
A redesign can remove problems, improve the experience and create a stronger foundation, but conversion also depends on offer, price, traffic, trust, competition and other variables.
Can customer accounts and order history be preserved?
If the platform remains the same, this data normally does not need to move simply because of redesign.
If the project also includes migration, transfer feasibility depends on the systems involved.
28. Complementary components
We show components that extend the redesign rather than alternatives that duplicate it.
Conversion Optimisation
Continues improving the store using real behaviour and data after launch.
Tracking & Analytics Implementation
Builds broader measurement infrastructure where existing tracking is insufficient.
API & Systems Integration
Connects the store with ERP, WMS, invoicing, courier services, marketplaces or other systems.
Process Automation
Improves workflows triggered by orders, customers, stock changes and other events.
Data Synchronisation & Processing
Manages flows between catalogue, stock, orders and external systems.
SEO Services
Develop organic visibility after the new architecture is stable.
Google Ads
Can use redesigned products and categories in commercial campaigns.
Meta Ads
Can use the catalogue and ecommerce events in relevant campaigns.
29. FINAL CTA
Show us where the current store no longer works the way it should.
We analyse the catalogue, experience, checkout and infrastructure around orders, then define what should stay and what needs rebuilding.
CTA:
Request an ecommerce redesign estimate
Destination
WhatsApp.
Pre-filled WhatsApp message
Hi! I’d like an estimate for redesigning an online store. The current store is:
[link]
The main things I’d like to improve are:
[briefly describe them]
Shopify
WooCommerce