An advertising campaign does not end when the ads are activated. For the investment to be used efficiently, campaigns must be monitored, analysed and adjusted according to results.
We manage your business's advertising activity, from campaign configuration and ad preparation to spend monitoring and the necessary optimisations.
We work on a maximum of three advertising platforms, selected together according to the approved strategy. These may include Google Ads, Meta Ads, ChatGPT Ads or other platforms suited to your activity.
We build campaigns around the agreed products, services and commercial objectives. We choose the available configurations and formats, prepare the advertising messages and materials and direct interested people to the relevant pages or contact methods.
We monitor results, identify campaigns that require intervention and adjust the elements within our control. We use the available data to evaluate where investment should be maintained, reduced or redistributed.
Advertising management is coordinated with photo and video production and the editorial plan. This allows materials created for your business to support both organic communication and paid advertising where the format and usage rights permit.
You approve the strategy, objectives and budgets. We handle ongoing execution and operational adjustments that respect the agreed direction, without asking for your approval for every routine change.
What you receive
✓Campaign management on a maximum of three advertising platforms, selected according to your business strategy and objectives.
✓Configuration and organisation of advertising accounts, including access, commercial settings and connections required for management, where available.
✓Creation and structuring of campaigns, organising the products, services, offers and objectives being pursued.
✓Configuration of advertising objectives, such as attracting visitors, generating enquiries, appointments, orders or other relevant actions.
✓Selection of advertising formats and placements according to each platform's capabilities and how potential customers interact with ads.
✓Configuration of bidding strategies and delivery parameters adapted to the objectives, budgets and available data.
✓Selection of ad-targeting criteria, such as geographic areas, audience characteristics or other options permitted by the platforms used.
✓Keyword research and organisation for search campaigns, including identification of irrelevant terms and configuration of the necessary exclusions.
✓Preparation of advertising copy, with headlines, descriptions and messages adapted to the products, services and formats used.
✓Integration of photographs, videos and graphic materials into ads, using content produced within the subscription or approved materials that are available.
✓Configuration of ad pages and destinations, directing visitors to relevant information, products, services or contact methods.
✓Configuration of ad extensions and additional elements where platforms allow commercial information, links and contact methods to be presented.
✓Campaign preparation and activation after approval of the strategy and budgets and subject to platform eligibility and verification requirements.
✓Periodic monitoring of delivery and spend, identifying operational problems, limitations and significant performance variations.
✓Management of approved budgets, including proposing and making adjustments within the limits agreed with you.
✓Campaign and ad-group performance analysis using the relevant indicators available on each platform.
✓Evaluation of advertising messages and materials to identify variants that attract interest and generate the intended interactions.
✓Necessary operational adjustments, including changes to settings, messages, targeting criteria and budget allocation within the approved strategy.
✓Pausing or changing ads that present evident problems when intervention is justified by data, errors or platform rules.
✓Periodic verification of events and conversions used in campaigns, identifying issues that may affect advertising evaluation and optimisation.
✓Adaptation of campaigns to changes in the commercial offer, such as new products, updated services, promotions or availability changes, based on information supplied by your business.
✓Coordination with the editorial plan and content production, so advertising messages are supported by relevant photo and video materials.
✓Management of operational communication with advertising platforms for routine delivery, configuration or verification issues that can be handled through the available access.
✓Documentation of important changes, so management decisions and campaign evolution can be explained.
✓Integration of results into the monthly report, presenting investment, interactions and measured conversions compared with the previous month.
What you gain
You do not have to learn to manage every advertising platform yourself or continually check whether the ads are operating correctly.
You have a partner who handles campaign configuration, activation, monitoring and management using the strategy and objectives approved together.
The advertising budget is monitored in an organised way, and adjustments are made according to the available data without requiring your approval for every operational intervention.
Photographs, videos and advertising messages are coordinated with the rest of your business communication, so advertising does not operate separately from the content we publish.
You also have visibility into how budgets are used, the results reported and significant changes made to improve campaigns.
You can focus your time and attention on your customers and activity while retaining control over objectives, investment and important commercial decisions.
You decide what you want to achieve and how much you want to invest. We manage the campaigns, monitor results and continually work to improve the advertising.
